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The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination

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  • Oliveira, João S.
  • Yazdani, Nahid
  • Cadogan, John W.
  • Hodgkinson, Ian R.
  • Tsougkou, Eleni
  • Jean, Ruey-Jer “Bryan”
  • Story, Vicky M.
  • Boso, Nathaniel

Abstract

This study examines, for the first time, the critical issue of whether firms ought to adopt various entry modes in their export activities, i.e. whether firms ought to carry-out greater levels of export entry mode diversity, as a route to increase export performance.

Suggested Citation

  • Oliveira, João S. & Yazdani, Nahid & Cadogan, John W. & Hodgkinson, Ian R. & Tsougkou, Eleni & Jean, Ruey-Jer “Bryan” & Story, Vicky M. & Boso, Nathaniel, 2018. "The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination," Journal of Business Research, Elsevier, vol. 88(C), pages 505-512.
    • Handle: RePEc:eee:jbrese:v:88:y:2018:i:c:p:505-512
    DOI: 10.1016/j.jbusres.2017.12.001
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