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Conviviality behavior in entrepreneurial communities and business networks

Author

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  • Guercini, Simone
  • Ranfagni, Silvia

Abstract

This article takes a step toward building of conviviality behavior in entrepreneurial communities and business networks. The actual experience of entrepreneurs suggests the importance of convivial events in entrepreneurial communities, especially to foster social and business networks in industrial markets. Yet little research effort has been devoted to elucidating the factors at play in achieving such effects. With the aim of contributing to closing this gap in the business literature, this study adopts a multidisciplinary approach to investigating and elaborating on the concept of conviviality as this behavior influences business networks. Two cases of entrepreneurial communities in the Italian fashion industry are examined with the aim of gaining insight on the role played by conviviality in the development of the producers' ability to conduct business in their respective industrial markets. The main results of the paper include three research propositions for a research agenda regarding the role of conviviality in entrepreneurial communities.

Suggested Citation

  • Guercini, Simone & Ranfagni, Silvia, 2016. "Conviviality behavior in entrepreneurial communities and business networks," Journal of Business Research, Elsevier, vol. 69(2), pages 770-776.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:2:p:770-776
    DOI: 10.1016/j.jbusres.2015.07.013
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    References listed on IDEAS

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    1. Cova, Bernard & Dalli, Daniele, 2009. "Working Consumers: The Next Step in Marketing Theory?," MPRA Paper 36717, University Library of Munich, Germany.
    2. Dorothy Leonard-Barton, 1990. "A Dual Methodology for Case Studies: Synergistic Use of a Longitudinal Single Site with Replicated Multiple Sites," Organization Science, INFORMS, vol. 1(3), pages 248-266, August.
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    Cited by:

    1. Hamdi-Kidar, Linda & Vellera, Cyrielle, 2018. "Triggers entrepreneurship among creative consumers," Journal of Business Research, Elsevier, vol. 92(C), pages 465-473.
    2. Simone Guercini & Diego Ceccarelli, 2020. "Passion driving entrepreneurship and lifestyle migration: insights from the lutherie of Cremona," Journal of International Entrepreneurship, Springer, vol. 18(3), pages 373-392, September.
    3. Jaffar Abbas & Saqlain Raza & Mohammad Nurunnabi & Mohd Sobri Minai & Shaher Bano, 2019. "The Impact of Entrepreneurial Business Networks on Firms’ Performance Through a Mediating Role of Dynamic Capabilities," Sustainability, MDPI, vol. 11(11), pages 1-28, May.
    4. Ong, Xander & Freeman, Susan & Goxe, François & Guercini, Simone & Cooper, Brian, 2022. "Outsidership, network positions and cooperation among internationalizing SMEs: An industry evolutionary perspective," International Business Review, Elsevier, vol. 31(3).
    5. Gregori, Patrick & Holzmann, Patrick & Wdowiak, Malgorzata A., 2021. "For the sake of nature: Identity work and meaningful experiences in environmental entrepreneurship," Journal of Business Research, Elsevier, vol. 122(C), pages 488-501.
    6. Simone Guercini & Matilde Milanesi & Gabi Dei Ottati, 2017. "Paths of evolution for the Chinese migrant entrepreneurship: a multiple case analysis in Italy," Journal of International Entrepreneurship, Springer, vol. 15(3), pages 266-294, September.
    7. Alqahtani, Nasser & Uslay, Can, 2020. "Entrepreneurial marketing and firm performance: Synthesis and conceptual development," Journal of Business Research, Elsevier, vol. 113(C), pages 62-71.
    8. Pagano, Alessandro & Petrucci, Francesco & Bocconcelli, Roberta, 2018. "A business network perspective on unconventional entrepreneurship: A case from the cultural sector," Journal of Business Research, Elsevier, vol. 92(C), pages 455-464.

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