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Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”

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  • Chandon, Jean-Louis
  • Laurent, Gilles
  • Valette-Florence, Pierre

Abstract

Despite centuries of criticisms of luxury, the sector continues to grow, rapidly, globally, and especially in countries that previously lacked any such market. Structural changes in the types of sales and consumers affect the concept of luxury for consumers. In contrast with traditional perceptions of luxury consumers as a homogeneous group of “happy few,” multiple, contrasted segments now emerge among luxury clientele, who perceive the meaning of luxury very heterogeneously. In this setting, researchers need new criteria to define luxury. These criteria also must account for the ever increasing role of the Internet in luxury marketing and sales. In addition to posing new questions and research avenues, this editorial offers a brief overview of the seven papers in this special issue, which is an outgrowth of the 2014 Monaco Symposium on Luxury, organized by INSEEC Business School and the International University of Monaco.

Suggested Citation

  • Chandon, Jean-Louis & Laurent, Gilles & Valette-Florence, Pierre, 2016. "Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”," Journal of Business Research, Elsevier, vol. 69(1), pages 299-303.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:1:p:299-303
    DOI: 10.1016/j.jbusres.2015.08.001
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    References listed on IDEAS

    as
    1. Virginie Barnier & Pierre Valette-Florence, 2013. "Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 3, pages 37-56, Springer.
    2. Gilles Laurent & B. Dubois, 1994. "Attitudes Towards the Concept of Luxury: an exploratory analysis," Post-Print hal-00829066, HAL.
    3. Kapferer, Jean-Noël, 2012. "Abundant rarity: The key to luxury growth," Business Horizons, Elsevier, vol. 55(5), pages 453-462.
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    5. Gilles Laurent & B. Dubois, 1993. "Is There a Euro Consumer for Luxury Goods ?," Post-Print hal-00829067, HAL.
    6. Gilles Laurent & B. Dubois, 1998. "Luxuries for the Happy Many," Post-Print hal-00821729, HAL.
    7. Jean-Noël Kapferer, 2012. "Abundant rarity: The key to luxury growth," Post-Print hal-00731044, HAL.
    8. DUBOIS, Bernard & LAURENT, Gilles & CZELLAR, Sandor, 2001. "Consumer rapport to luxury : Analyzing complex and ambivalent attitudes," HEC Research Papers Series 736, HEC Paris.
    9. V. Barnier & Pierre Valette-Florence, 2013. "Culture and luxury: an analysis of luxury perceptions across frontiers," Post-Print halshs-00786051, HAL.
    10. Tynan, Caroline & McKechnie, Sally & Chhuon, Celine, 2010. "Co-creating value for luxury brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1156-1163, November.
    11. Gilles Laurent & Bernard Dubois, 1996. "The Functions of Luxury: A Situational Approach to Excursionism," Post-Print hal-00458452, HAL.
    12. Virginie de Barnier & Sandrine Falcy & Pierre Valette-Florence, 2012. "Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands," Post-Print halshs-00786023, HAL.
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