Blessings and the spiritual life of consumers
AbstractThe growing social phenomenon of ritually blessed animal companions suggests that the concept of the blessing should receive more attention in the field of consumer behavior. By documenting the importance of perceived sacred power and by capturing the words, gestures, and artifacts of the animal-blessing ritual, Holak highlights the role that these factors can play in the efforts of individuals and businesses to express, to those they care about, the wish that good should follow.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 61 (2008)
Issue (Month): 5 (May)
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Web page: http://www.elsevier.com/locate/jbusres
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Holak, Susan L., 2008. "Ritual blessings with companion animals," Journal of Business Research, Elsevier, vol. 61(5), pages 534-541, May.
- Hornik, Jacob, 1992. " Tactile Stimulation and Consumer Response," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 449-58, December.
- Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. " The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, University of Chicago Press, vol. 16(1), pages 1-38, June.
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