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The relative strength of affective commitment in securing loyalty in service relationships

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Author Info
Evanschitzky, Heiner
Iyer, Gopalkrishnan R.
Plassmann, Hilke
Niessing, Joerg
Meffert, Heribert

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Abstract

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File URL: http://www.sciencedirect.com/science/article/B6V7S-4M936M5-1/2/3e21ffe636fa5dae7f197cf3f4ef37b3
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Article provided by Elsevier in its journal Journal of Business Research.

Volume (Year): 59 (2006)
Issue (Month): 12 (November)
Pages: 1207-1213
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Handle: RePEc:eee:jbrese:v:59:y:2006:i:12:p:1207-1213

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Web page: http://www.elsevier.com/locate/jbusres

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  1. Jaiswal Anand Kumar & Niraj Rakesh, 2007. "Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model," IIMA Working Papers 2007-11-01, Indian Institute of Management Ahmedabad, Research and Publication Department. [Downloadable!]
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