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Use of pharmaceutical manufacturers' value-added services to build customer loyalty

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  • Szeinbach, Sheryl L.
  • Barnes, James H.
  • Garner, Dewey D.

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  • Szeinbach, Sheryl L. & Barnes, James H. & Garner, Dewey D., 1997. "Use of pharmaceutical manufacturers' value-added services to build customer loyalty," Journal of Business Research, Elsevier, vol. 40(3), pages 229-236, November.
    • Handle: RePEc:eee:jbrese:v:40:y:1997:i:3:p:229-236
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    References listed on IDEAS

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    1. Bivens, Gordon E & Volker, Carol B, 1986. "A Value-Added Approach to Household Production: The Special Case of Meal Preparation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 272-279, September.
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    2. Money, R. Bruce, 2004. "Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients," Journal of Business Research, Elsevier, vol. 57(3), pages 297-305, March.
    3. Komppula, Raija & Gartner, William C., 2013. "Hunting as a travel experience: An auto-ethnographic study of hunting tourism in Finland and the USA," Tourism Management, Elsevier, vol. 35(C), pages 168-180.

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