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Print advertising at the component level : A cross-cultural comparison of the United States and Japan

Author

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  • Javalgi, Rajshekhar G.
  • Cutler, Bob D.
  • Malhotra, Naresh K.

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Suggested Citation

  • Javalgi, Rajshekhar G. & Cutler, Bob D. & Malhotra, Naresh K., 1995. "Print advertising at the component level : A cross-cultural comparison of the United States and Japan," Journal of Business Research, Elsevier, vol. 34(2), pages 117-124, October.
    • Handle: RePEc:eee:jbrese:v:34:y:1995:i:2:p:117-124
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    References listed on IDEAS

    as
    1. Malhotra, Naresh K, 1983. "A Comparison of the Predictive Validity of Procedures for Analyzing Binary Data," Journal of Business & Economic Statistics, American Statistical Association, vol. 1(4), pages 326-336, October.
    2. Gessner, Guy & Malhotra, Naresh K. & Kamakura, Wagner A. & Zmijewski, Mark E., 1988. "Estimating models with binary dependent variables: Some theoretical and empirical observations," Journal of Business Research, Elsevier, vol. 16(1), pages 49-65, January.
    3. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
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    Cited by:

    1. Francesca Checchinato & Cinzia Colapinto & Alice Giusto, 2013. "Advertising in a luxury fashion magazine: a comparison between Italy and China," Working Papers 5, Department of Management, Università Ca' Foscari Venezia.
    2. Blankson, Charles & Iyer, Pramod & Owusu-Frimpong, Nana & Nwankwo, Sonny & Hinson, Robert, 2020. "Positioning strategies of foreign and indigenous firms in an African cultural milieu," Journal of Business Research, Elsevier, vol. 119(C), pages 627-638.
    3. Shobod Deba Nath & Kazi Md. Jamshed & Javed M. Shaikh, 2022. "The impact of the COVID‐19 pandemic on subsistence consumers' well‐being and coping strategies: Insights from India and Bangladesh," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 180-210, March.
    4. Fastoso, Fernando & Whitelock, Jeryl, 2010. "Regionalization vs. globalization in advertising research: Insights from five decades of academic study," Journal of International Management, Elsevier, vol. 16(1), pages 32-42, March.

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