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Nostalgia: Triggers and its role on new product purchase intentions

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  • Xia, Lan
  • Wang, Joyce (Feng)
  • Santana, Shelle

Abstract

This research investigates the motivational effect of nostalgia induced by aversive and threatening situations (e.g., COVID-19) on new product purchase intentions. Study 1 shows that perceived COVID severity induces feelings of nostalgia and that heightened nostalgia boosts purchase intentions for new products. We replicate the effect with nostalgia triggered by a different threat (i.e., social unrest) in Study 2. Further, by inducing nostalgia through a threatening personal situation (i.e., mortality salience, Study 3) and manipulating nostalgia directly (Study 4), we further generalize the link between nostalgia and new product purchase intentions beyond COVID-19. Our research offers both theoretical and practical implications.

Suggested Citation

  • Xia, Lan & Wang, Joyce (Feng) & Santana, Shelle, 2021. "Nostalgia: Triggers and its role on new product purchase intentions," Journal of Business Research, Elsevier, vol. 135(C), pages 183-194.
    • Handle: RePEc:eee:jbrese:v:135:y:2021:i:c:p:183-194
    DOI: 10.1016/j.jbusres.2021.06.034
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    References listed on IDEAS

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    Cited by:

    1. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    2. Pade, Robin & Feurer, Sven, 2022. "The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing," Journal of Business Research, Elsevier, vol. 145(C), pages 277-287.
    3. Xuan Wei & Ranran Liu & Wei Chen, 2022. "How the COVID-19 Pandemic Impacts Green Inventions: Evidence from a Quasi-Natural Experiment in China," Sustainability, MDPI, vol. 14(16), pages 1-15, August.
    4. Xia, Lan & Roggeveen, Anne L., 2022. "How collective stress affects price fairness perceptions: The role of nostalgia," Journal of Business Research, Elsevier, vol. 152(C), pages 361-371.
    5. Yi Zhang & Hang Zhou & Jian Qin, 2022. "Research on the Driving Factors of Collective Nostalgia and the Impact of Collective Nostalgia on National Brand Consciousness," IJERPH, MDPI, vol. 19(24), pages 1-19, December.

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