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Unpacking microlevel social-purpose organisation in a less affluent economy: The cases of type 2 social business

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  • Ahmed, Tanvir
  • D'Souza, Clare
  • Ahmed, Rafiuddin
  • Nanere, Marthin
  • Khashru, Amir

Abstract

The objectives of the study are to analyze micro Type II Social Business SPOs’ pre-venture and post-venture experiences, and to demonstrate how they contribute to capturing value while simultaneously pursue two goals, i.e. to uplift the underprivileged and, at the same time, grow into self-sustaining businesses. The research also examines value creation through the focus of their goals on beneficiaries/investors and customers through high and low engagement. The study engages a four-year-long ethnographic approach and conducts in-depth interviews with 28 micro Type II Social Business SPOs in Bangladesh. By exploring the pre-venture stage, the findings illustrate how their drive, obstacles, skill development and gaining of self-dependence motivate social entrepreneurs to leverage their SPO ventures within this context. The post-venture stage identifies four types of business models (non-traditional non-profit, holistic social business, subsistence, and traditional small business), and addresses how Type II Social Business SPOs shape business model value creation.

Suggested Citation

  • Ahmed, Tanvir & D'Souza, Clare & Ahmed, Rafiuddin & Nanere, Marthin & Khashru, Amir, 2021. "Unpacking microlevel social-purpose organisation in a less affluent economy: The cases of type 2 social business," Journal of Business Research, Elsevier, vol. 125(C), pages 621-629.
    • Handle: RePEc:eee:jbrese:v:125:y:2021:i:c:p:621-629
    DOI: 10.1016/j.jbusres.2020.02.001
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