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Social comparison orientation and frequency: A study on international travel bloggers

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  • Mariani, Marcello M.
  • Ek Styven, Maria
  • Nataraajan, Rajan

Abstract

This study adopts a social comparison theory perspective to examine the drivers of social comparison frequency (SCF) on Facebook among international travel bloggers who utilize Facebook for their travel blogging activities. An online survey led to 99 usable responses covering travel bloggers from 33 countries.

Suggested Citation

  • Mariani, Marcello M. & Ek Styven, Maria & Nataraajan, Rajan, 2021. "Social comparison orientation and frequency: A study on international travel bloggers," Journal of Business Research, Elsevier, vol. 123(C), pages 232-240.
    • Handle: RePEc:eee:jbrese:v:123:y:2021:i:c:p:232-240
    DOI: 10.1016/j.jbusres.2020.09.070
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    References listed on IDEAS

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    Cited by:

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    3. Chatterjee, Sheshadri & Mariani, Marcello & Fosso Wamba, Samuel, 2023. "Prosumers’ intention to co-create business value and the moderating role of digital media usage," Journal of Business Research, Elsevier, vol. 163(C).

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