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Design thinking for innovation: Composition, consequence, and contingency

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  • Nakata, Cheryl
  • Hwang, Jiyoung

Abstract

Design thinking, a design-based approach to solving human problems, is increasingly adopted by firms to develop innovations. However, what design thinking is, how it works, whether it leads to successful new products and services, and if such outcomes depend on market turbulence are unresolved issues. To address these knowledge gaps, we theorize a nomological network of design thinking’s composition, consequence, and contingency, and then examine the model through a survey of innovation managers. We conclude that design thinking consists of six inter-related mindsets and actions, strengthens new product and service performance, and has robust effects across levels of market turbulence. Based on one of the first confirmatory studies of design thinking, we draw implications of our findings for innovation theory and practice.

Suggested Citation

  • Nakata, Cheryl & Hwang, Jiyoung, 2020. "Design thinking for innovation: Composition, consequence, and contingency," Journal of Business Research, Elsevier, vol. 118(C), pages 117-128.
    • Handle: RePEc:eee:jbrese:v:118:y:2020:i:c:p:117-128
    DOI: 10.1016/j.jbusres.2020.06.038
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    Cited by:

    1. Maria Schulders, 2022. "Co-Creating Smart Cities – Design Thinking for 21st Century Urban Planning," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 301-315.
    2. Ziheng Zhang & Rui Patricio & Gianluca Carella & Francesco Zurlo, 2022. "Supporting a Sustainable and Engaging Online Transition for Co-Design through Gamification," Sustainability, MDPI, vol. 14(11), pages 1-22, May.
    3. Larbi-Siaw, Otu & Xuhua, Hu & Owusu, Ebenezer & Owusu-Agyeman, Abigail & Fulgence, Brou Ettien & Frimpong, Samuel Akwasi, 2022. "Eco-innovation, sustainable business performance and market turbulence moderation in emerging economies," Technology in Society, Elsevier, vol. 68(C).
    4. Elahe Hosseini & Alireza Rajabipoor Meybodi, 2023. "Proposing a Model for Sustainable Development of Creative Industries Based on Digital Transformation," Sustainability, MDPI, vol. 15(14), pages 1-30, July.
    5. Vera Amicarelli & Giuseppina Miuli & Christian Bux & Raluca Mariana Grosu, 2022. "Advancing University-Business Cooperation in the Mediterranean Area," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(61), pages 832-832, August.
    6. Cai, Ying & Lin, Jun & Zhang, Ruxin, 2023. "When and how to implement design thinking in the innovation process: A longitudinal case study," Technovation, Elsevier, vol. 126(C).
    7. Seonyeong Lim & Minseo Kim & Yeong-wha Sawng, 2022. "Design Thinking for Public R&D: Focus on R&D Performance at Public Research Institutes," Sustainability, MDPI, vol. 14(13), pages 1-20, June.
    8. Fu, Shihui & Sun, Yi & Guo, Yanting, 2023. "Revealing product innovation practitioners’ perspectives on design thinking: An exploratory research using Q-sort methodology," Technology in Society, Elsevier, vol. 74(C).

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