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Managing sustainability in the fashion business: Challenges in product development for clothing longevity in the UK

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  • Goworek, Helen
  • Oxborrow, L.
  • Claxton, S.
  • McLaren, A.
  • Cooper, T.
  • Hill, H.

Abstract

The production, distribution and disposal phases of the clothing life cycle all create environmental impacts, but life cycle assessment has found that extending garments' active life via design, maintenance and re-use of clothing is an effective method of reducing the environmental sustainability impacts of the clothing industry. The research in this article adopts a qualitative methodology focused on interviews with stakeholders from companies in the clothing sector. With regard to actions to support sustainability through clothing longevity, a range of responses were analysed thematically, alongside other key issues in clothing longevity, one of the most consistent themes being improvement in knowledge and skills. This study found that challenges to enhancing clothing longevity could be addressed via improved knowledge, skills, process and infrastructure, if managerial decisions were taken to reduce barriers to longevity and to enhance the agency of NPD teams in this respect.

Suggested Citation

  • Goworek, Helen & Oxborrow, L. & Claxton, S. & McLaren, A. & Cooper, T. & Hill, H., 2020. "Managing sustainability in the fashion business: Challenges in product development for clothing longevity in the UK," Journal of Business Research, Elsevier, vol. 117(C), pages 629-641.
    • Handle: RePEc:eee:jbrese:v:117:y:2020:i:c:p:629-641
    DOI: 10.1016/j.jbusres.2018.07.021
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    3. Kay H. Hofmann & Axel Jacob & Massimo Pizzingrilli, 2022. "Overcoming Growth Challenges of Sustainable Ventures in the Fashion Industry: A Multinational Exploration," Sustainability, MDPI, vol. 14(16), pages 1-22, August.
    4. Hiroyasu Furukawa & Kyung-Tae Lee, 2023. "Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
    5. Siti Hasnah Hassan & Jasmine A. L. Yeap & Nabil Hasan Al-Kumaim, 2022. "Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour," Sustainability, MDPI, vol. 14(3), pages 1-17, February.
    6. Katja Beyer & Marlen Gabriele Arnold, 2022. "Social sustainability in an evolving circular fashion industry: identifying and triangulating concepts across different publication groups [Soziale Nachhaltigkeit in einer sich entwickelnden zirkul," NachhaltigkeitsManagementForum | Sustainability Management Forum, Springer, vol. 30(1), pages 29-54, December.
    7. Tsui-Yuan Chang & Hsi-Peng Lu & Tain-Yi Luor & Ping-Wu Chang, 2022. "Weighting of Firefighting Turnout Gear Risk Factors According to Expert Opinion," Sustainability, MDPI, vol. 14(12), pages 1-12, June.
    8. Maria-Jesus Agost & Margarita Vergara, 2020. "Principles of Affective Design in Consumers’ Response to Sustainability Design Strategies," Sustainability, MDPI, vol. 12(24), pages 1-21, December.
    9. Elizabeth Kempen & Rejoice Tobias-Mamina & Mariette Strydom & Lorna Christie & Lorna Christie, 2023. "Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 1-21.
    10. Howard, Mickey & Böhm, Steffen & Eatherley, Dan, 2022. "Systems resilience and SME multilevel challenges: A place-based conceptualization of the circular economy," Journal of Business Research, Elsevier, vol. 145(C), pages 757-768.
    11. Ingun Grimstad Klepp & Kirsi Laitala & Stephen Wiedemann, 2020. "Clothing Lifespans: What Should Be Measured and How," Sustainability, MDPI, vol. 12(15), pages 1-21, August.
    12. Edward G. Anderson & David R. Keith & Jose Lopez, 2023. "Opportunities for system dynamics research in operations management for public policy," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1895-1920, June.
    13. Talay, Cagri & Oxborrow, Lynn & Goworek, Helen, 2022. "The impact of asymmetric supply chain relationships on sustainable product development in the fashion and textiles industry," Journal of Business Research, Elsevier, vol. 152(C), pages 326-335.
    14. Badreya Gharib Khamis Mohammed Alblooshi & Syed Zamberi Ahmad & Matloub Hussain & Sanjay Kumar Singh, 2022. "Sustainable management of electronic waste: Empirical evidences from a stakeholders' perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1856-1874, May.

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