IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v113y2020icp83-92.html
   My bibliography  Save this article

Post-disaster business recovery: An entrepreneurial marketing perspective

Author

Listed:
  • Morrish, Sussie C.
  • Jones, Rosalind

Abstract

The frequency and ferocity of recent natural disasters have necessitated the urgency and relevance of disaster-related research to mitigate risk and hasten recovery. While there is a proliferation of studies on the impact of disasters on property, life, communities and the environment, much remains unknown about entrepreneurial challenges and behaviours post-disaster. This paper investigates how Entrepreneurial Marketing (EM) is enacted in post-disaster settings to facilitate speedy business recovery. We examined the post-quake experiences of small business entrepreneurs by using inductive research and adopting a ‘theories-in-use’ approach. Research propositions are developed that capture the dynamics of the business environment which influence entrepreneurial decisions, actions and EM behaviour. A new definition is offered in the light of this study and an EM Post-Disaster Business Recovery (EMPDBR) Framework is provided. This framework highlights opportunity-seeking, resource-organising, creating customer value and accepting risk (ORCAr) as concepts that are markedly different in the post-disaster context.

Suggested Citation

  • Morrish, Sussie C. & Jones, Rosalind, 2020. "Post-disaster business recovery: An entrepreneurial marketing perspective," Journal of Business Research, Elsevier, vol. 113(C), pages 83-92.
    • Handle: RePEc:eee:jbrese:v:113:y:2020:i:c:p:83-92
    DOI: 10.1016/j.jbusres.2019.03.041
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296319302243
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2019.03.041?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ardichvili, Alexander & Cardozo, Richard & Ray, Sourav, 2003. "A theory of entrepreneurial opportunity identification and development," Journal of Business Venturing, Elsevier, vol. 18(1), pages 105-123, January.
    2. Haynie, J. Michael & Shepherd, Dean & Mosakowski, Elaine & Earley, P. Christopher, 2010. "A situated metacognitive model of the entrepreneurial mindset," Journal of Business Venturing, Elsevier, vol. 25(2), pages 217-229, March.
    3. Maria Marshall & Holly Schrank, 2014. "Small business disaster recovery: a research framework," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 72(2), pages 597-616, June.
    4. Lifang Huang & Lin Wang & Jie Song, 2018. "Post-Disaster Business Recovery and Sustainable Development: A Study of 2008 Wenchuan Earthquake," Sustainability, MDPI, vol. 10(3), pages 1-22, February.
    5. Chandler, Gaylen N. & DeTienne, Dawn R. & McKelvie, Alexander & Mumford, Troy V., 2011. "Causation and effectuation processes: A validation study," Journal of Business Venturing, Elsevier, vol. 26(3), pages 375-390, May.
    6. Emily Chamlee-Wright & Virgil Storr, 2010. "Expectations of government’s response to disaster," Public Choice, Springer, vol. 144(1), pages 253-274, July.
    7. Liu, Chuanlan & Black, William C. & Lawrence, Frances C. & Garrison, M.E. Betsy, 2012. "Post-disaster coping and recovery: The role of perceived changes in the retail facilities," Journal of Business Research, Elsevier, vol. 65(5), pages 641-647.
    8. Ezgi Orhan, 2016. "Urban spatial structuring following disasters: empirical findings from location choices of businesses in Adapazari, Turkey," Journal of Risk Research, Taylor & Francis Journals, vol. 19(7), pages 964-982, August.
    9. Miles Parker & Daan Steenkamp, 2012. "The economic impact of the Canterbury earthquakes," Reserve Bank of New Zealand Bulletin, Reserve Bank of New Zealand, vol. 75, pages 13-25, September.
    10. Daniel Aldrich, 2011. "The power of people: social capital’s role in recovery from the 1995 Kobe earthquake," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 56(3), pages 595-611, March.
    11. Dew, Nicholas & Read, Stuart & Sarasvathy, Saras D. & Wiltbank, Robert, 2009. "Effectual versus predictive logics in entrepreneurial decision-making: Differences between experts and novices," Journal of Business Venturing, Elsevier, vol. 24(4), pages 287-309, July.
    12. Mcmullen, Jeffery S., 2015. "Entrepreneurial judgment as empathic accuracy: a sequential decision-making approach to entrepreneurial action," Journal of Institutional Economics, Cambridge University Press, vol. 11(3), pages 651-681, September.
    13. Dimo Dimov, 2007. "From Opportunity Insight to Opportunity Intention: The Importance of Person–Situation Learning Match," Entrepreneurship Theory and Practice, , vol. 31(4), pages 561-583, July.
    14. Rosalind Jones & Mari Suoranta & Jennifer Rowley, 2013. "Entrepreneurial marketing: a comparative study," The Service Industries Journal, Taylor & Francis Journals, vol. 33(7-8), pages 705-719, May.
    15. René Mauer & Helle Neergaard & Anne Kirketerp Linstad, 2017. "Self-Efficacy: Conditioning the Entrepreneurial Mindset," International Studies in Entrepreneurship, in: Malin Brännback & Alan L. Carsrud (ed.), Revisiting the Entrepreneurial Mind, chapter 0, pages 293-317, Springer.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Claudio A. Piga & Graziano Abrate & Giampaolo Viglia & Francesca Canio, 2022. "How the hospitality industry reacts to COVID-19: structural, managerial and tactical factors," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(5), pages 503-516, October.
    2. Leroi-Werelds, Sara & Verleye, Katrien & Line, Nathaniel & Bove, Liliana, 2021. "Value proposition dynamics in response to external event triggers," Journal of Business Research, Elsevier, vol. 136(C), pages 274-283.
    3. Hossain, Mohammad Rokibul & Akhter, Fahmida & Sultana, Mir Misnad, 2022. "SMEs in Covid-19 Crisis and Combating Strategies: A Systematic Literature Review (SLR) and A Case from Emerging Economy," Operations Research Perspectives, Elsevier, vol. 9(C).
    4. Mohammad Rashed Hasan Polas & Valliappan Raju, 2021. "Technology and Entrepreneurial Marketing Decisions During COVID-19," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(2), pages 95-112, June.
    5. Susanne Durst & Ann Svensson & Mariano Martin Genaro Palacios Acuache, 2021. "Peruvian Small and Medium-Sized Enterprises in Times of Crisis—Or What Is Happening over Time?," Sustainability, MDPI, vol. 13(24), pages 1-17, December.
    6. Valentina Della Corte & Giovanna Del Gaudio & Fabiana Sepe & Simone Luongo, 2021. "Destination Resilience and Innovation for Advanced Sustainable Tourism Management: A Bibliometric Analysis," Sustainability, MDPI, vol. 13(22), pages 1-19, November.
    7. Olivier Torrès & Alexandre Benzari & Christian Fisch & Jinia Mukerjee & Abdelaziz Swalhi & Roy Thurik, 2022. "Risk of burnout in French entrepreneurs during the COVID-19 crisis," Small Business Economics, Springer, vol. 58(2), pages 717-739, February.
    8. Islam Elgammal & Mashhour Hani Baeshen & Ghada Talat Alhothali, 2022. "Entrepreneurs’ Responses to COVID-19 Crisis: A Holistic Dynamic Capabilities Perspective in the Saudi Food and Beverage Sector," Sustainability, MDPI, vol. 14(20), pages 1-22, October.
    9. Christou, Prokopis & Hadjielias, Elias & Simillidou, Aspasia & Kvasova, Olga, 2023. "The use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offering," Journal of Business Research, Elsevier, vol. 155(PB).
    10. Maria I. Marshall & Holly L. Schrank, 2020. "Sink or Swim? Impacts of Management Strategies on Small Business Survival and Recovery," Sustainability, MDPI, vol. 12(15), pages 1-21, August.
    11. Annarita Sorrentino & Daniele Leone & Andrea Caporuscio, 2022. "Changes in the post-covid-19 consumers’ behaviors and lifestyle in italy. A disaster management perspective," Italian Journal of Marketing, Springer, vol. 2022(1), pages 87-106, March.
    12. Mai, Nhat Chi, 2022. "Bibliometric analysis of entrepreneurial marketing during the COVID-19 pandemic," OSF Preprints y8asv, Center for Open Science.
    13. Liou-Yuan Li & Ahmad Mujafar Syah & Muhammad Syukur & Rachatawan Limkanchanapa & Chamaiporn Srisurat, 2023. "Sustainable Micro, Small, and Medium Enterprises: A Developed Model of Entrepreneurial Marketing Behaviors for Thailand’s MSMEs," Sustainability, MDPI, vol. 15(17), pages 1-18, August.
    14. Kusa, Rafał & Duda, Joanna & Suder, Marcin, 2022. "How to sustain company growth in times of crisis: The mitigating role of entrepreneurial management," Journal of Business Research, Elsevier, vol. 142(C), pages 377-386.
    15. Chen, Ji & Huang, Jiayan & Su, Weihua & Štreimikienė, Dalia & Baležentis, Tomas, 2021. "The challenges of COVID-19 control policies for sustainable development of business: Evidence from service industries," Technology in Society, Elsevier, vol. 66(C).
    16. Marco PESTANA & Johannes CRONJE, 2023. "Computer-Simulated Environments in the Commercial Sector: Enhancing Customer Experience through 3D Spherical Image Technology," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 8-17, December.
    17. Eggers, Fabian, 2020. "Masters of disasters? Challenges and opportunities for SMEs in times of crisis," Journal of Business Research, Elsevier, vol. 116(C), pages 199-208.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kerr, Jon & Coviello, Nicole, 2020. "Weaving network theory into effectuation: A multi-level reconceptualization of effectual dynamics," Journal of Business Venturing, Elsevier, vol. 35(2).
    2. Magdalena Markowska & Dietmar Grichnik & Jan Brinckmann & Diana Kapsa, 2019. "Strategic orientations of nascent entrepreneurs: antecedents of prediction and risk orientation," Small Business Economics, Springer, vol. 53(4), pages 859-878, December.
    3. Saras Sarasvathy & K. Kumar & Jeffrey G. York & Suresh Bhagavatula, 2014. "An Effectual Approach to International Entrepreneurship: Overlaps, Challenges, and Provocative Possibilities," Entrepreneurship Theory and Practice, , vol. 38(1), pages 71-93, January.
    4. Koller, Sonia & Stephan, Ute & Ahmetoglu, Gorkan, 2022. "Ecological rationality and entrepreneurship: How entrepreneurs fit decision logics to decision content and structure," Journal of Business Venturing, Elsevier, vol. 37(4).
    5. Boris Urban, 2018. "Effectuation And Opportunity Recognition In The Renewable Energy Sector In South Africa: A Focus On Environmental Dynamism And Hostility," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 23(02), pages 1-17, June.
    6. Hilka Pelizza Vier Machado & Valter da Silva Faia & Juliano Domingues da Silva, 2016. "Entrepreneurial alertness: Study of the Influence of Individual Characteristics and Entrepreneurship," Brazilian Business Review, Fucape Business School, vol. 13(5), pages 85-107, September.
    7. Matthew R. Marvel & Justin L. Davis & Curtis R. Sproul, 2016. "Human Capital and Entrepreneurship Research: A Critical Review and Future Directions," Entrepreneurship Theory and Practice, , vol. 40(3), pages 599-626, May.
    8. David J. Rapp & Michael Olbrich, 2021. "On predictive entrepreneurial action in uncertain, ill-structured conditions," Review of Managerial Science, Springer, vol. 15(7), pages 1961-1979, October.
    9. Dash, Rupanwita & Ranjan, Kumar Rakesh, 2019. "An Effectual–Causal View of Managerial Decisions in the Internationalization of Indian MNEs," Journal of International Management, Elsevier, vol. 25(1), pages 101-120.
    10. Gry Agnete Alsos & Tommy Høyvarde Clausen & René Mauer & Stuart Read & Saras D. Sarasvathy, 2020. "Effectual exchange: from entrepreneurship to the disciplines and beyond," Small Business Economics, Springer, vol. 54(3), pages 605-619, March.
    11. Stroe, Silvia & Parida, Vinit & Wincent, Joakim, 2018. "Effectuation or causation: An fsQCA analysis of entrepreneurial passion, risk perception, and self-efficacy," Journal of Business Research, Elsevier, vol. 89(C), pages 265-272.
    12. Prandelli, Emanuela & Pasquini, Martina & Verona, Gianmario, 2016. "In user's shoes: An experimental design on the role of perspective taking in discovering entrepreneurial opportunities," Journal of Business Venturing, Elsevier, vol. 31(3), pages 287-301.
    13. Gilbert-Saad, Antoine & Siedlok, Frank & McNaughton, Rod B., 2023. "Entrepreneurial heuristics: Making strategic decisions in highly uncertain environments," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    14. Richard A. Martina, 2020. "Toward a theory of affordable loss," Small Business Economics, Springer, vol. 54(3), pages 751-774, March.
    15. Burnell, Devin & Stevenson, Regan & Fisher, Greg, 2023. "Early-stage business model experimentation and pivoting," Journal of Business Venturing, Elsevier, vol. 38(4).
    16. Fischer, Denise & Greven, Andrea & Tornow, Mark & Brettel, Malte, 2021. "On the value of effectuation processes for R&D alliances and the moderating role of R&D alliance experience," Journal of Business Research, Elsevier, vol. 135(C), pages 606-619.
    17. Anastasiia Laskovaia & Galina Shirokova & Michael H. Morris, 2017. "National culture, effectuation, and new venture performance: global evidence from student entrepreneurs," Small Business Economics, Springer, vol. 49(3), pages 687-709, October.
    18. Zhongming Wang & Yixuan Shao, 2022. "Decide to Take Entrepreneurial Action: Role of Entrepreneurial Cognitive Schema on Cognitive Process of Exploiting Entrepreneurial Opportunity," Sustainability, MDPI, vol. 14(8), pages 1-20, April.
    19. Martin Mabunda Baluku & Julius Fred Kikooma & Edward Bantu & Kathleen Otto, 2018. "Psychological capital and entrepreneurial outcomes: the moderating role of social competences of owners of micro-enterprises in East Africa," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-23, December.
    20. Marko Matalamäki & Tero Vuorinen & Elina Varamäki & Kirsti Sorama, 2017. "Business Growth in Established Companies; Roles of Effectuation and Causation," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 25(02), pages 123-148, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:113:y:2020:i:c:p:83-92. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.