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Customer boundary work to navigate institutional arrangements around service interactions: Exploring the case of telehealth

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  • Go Jefferies, Josephine
  • Bishop, Simon
  • Hibbert, Sally

Abstract

This research extends literature on value co-creation by examining customer perspectives on institutional arrangements of service systems and how these shape customers' efforts to navigate service interactions. Healthcare provides the empirical context for the study focusing on a digital service technology incorporated into customer interfaces. We report a qualitative inquiry carried out with 19 people with heart disease registered to a telehealth service for remote symptom monitoring. The study focuses on customer perceptions of the key differences between the healthcare system's technological, professional and bureaucratic processes compared to family and community institutions that shape customers' life worlds. We explain how customer perceptions shape healthcare experiences, and patterns of adaptive telehealth usage to co-create value highlighting how customers engage in boundary work. We conclude with a discussion of theoretical implications of applying boundary work to customer experience of digital interfaces within service systems.

Suggested Citation

  • Go Jefferies, Josephine & Bishop, Simon & Hibbert, Sally, 2019. "Customer boundary work to navigate institutional arrangements around service interactions: Exploring the case of telehealth," Journal of Business Research, Elsevier, vol. 105(C), pages 420-433.
    • Handle: RePEc:eee:jbrese:v:105:y:2019:i:c:p:420-433
    DOI: 10.1016/j.jbusres.2019.03.052
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    4. Dahl, Andrew J. & Peltier, James W. & Swan, Eric L., 2023. "Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks," Journal of Business Research, Elsevier, vol. 163(C).
    5. Krafft, Manfred & Sajtos, Laszlo & Haenlein, Michael, 2020. "Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 1-8.
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    8. Capponi, Giovanna & Corrocher, Nicoletta, 2022. "Patterns of collaboration in mHealth: A network analysis," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    9. Angelos I. Stoumpos & Fotis Kitsios & Michael A. Talias, 2023. "Digital Transformation in Healthcare: Technology Acceptance and Its Applications," IJERPH, MDPI, vol. 20(4), pages 1-44, February.
    10. Margaret Antonicelli & Michele Rubino & Filomena Maggino, 2023. "Demographic and Economic Determinants of Digitalization in Healthcare: An Exploratory Analysis of the Italian Local Health Centers," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 169(1), pages 529-552, September.
    11. Kraus, Sascha & Schiavone, Francesco & Pluzhnikova, Anna & Invernizzi, Anna Chiara, 2021. "Digital transformation in healthcare: Analyzing the current state-of-research," Journal of Business Research, Elsevier, vol. 123(C), pages 557-567.

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