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Segmentation of low-cost flights users at secondary airports

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  • Martinez-Garcia, Esther
  • Royo-Vela, Marcelo

Abstract

Low-cost carrier services are important for many tourist destinations. However, there is little information about the characteristics of travellers using low-cost airlines, and their flight preferences. The typical segmentation of air travellers is business versus leisure travellers; and business versus tourist fares. We use segmentation analysis focusing on low-cost travellers’ valuations of various flight attributes and trip-related characteristics, most notably those related to destinations, based on a sample of foreign travellers who used Girona Airport, Spain.

Suggested Citation

  • Martinez-Garcia, Esther & Royo-Vela, Marcelo, 2010. "Segmentation of low-cost flights users at secondary airports," Journal of Air Transport Management, Elsevier, vol. 16(4), pages 234-237.
    • Handle: RePEc:eee:jaitra:v:16:y:2010:i:4:p:234-237
    DOI: 10.1016/j.jairtraman.2010.01.003
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    References listed on IDEAS

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    1. Evangelho, Fabio & Huse, Cristian & Linhares, Alexandre, 2005. "Market entry of a low cost airline and impacts on the Brazilian business travelers," Journal of Air Transport Management, Elsevier, vol. 11(2), pages 99-105.
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    2. Jing Yu Pan & Dothang Truong, 0. "Low cost carriers in China: passenger segmentation, controllability, and airline selection," Transportation, Springer, vol. 0, pages 1-26.
    3. Rodrigo Acuna-Agost & Eoin Thomas & Alix Lhéritier, 2021. "Price elasticity estimation for deep learning-based choice models: an application to air itinerary choices," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(3), pages 213-226, June.
    4. Stoenescu Cristina & Gheorghe Camelia Monica, 2017. "Hybrid” airlines – Generating value between low-cost and traditional," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 577-587, July.
    5. Yokomi, Muneki & Wheat, Phill & Mizutani, Jun, 2017. "The impact of low cost carriers on non-aeronautical revenues in airport: An empirical study of UK airports," Journal of Air Transport Management, Elsevier, vol. 64(PA), pages 77-85.
    6. Mayer, Robert, 2016. "Airport classification based on cargo characteristics," Journal of Transport Geography, Elsevier, vol. 54(C), pages 53-65.
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    13. Dobruszkes, Frédéric, 2013. "The geography of European low-cost airline networks: a contemporary analysis," Journal of Transport Geography, Elsevier, vol. 28(C), pages 75-88.
    14. Clavé, Salvador Anton & Saladié, Òscar & Cortés-Jiménez, Isabel & Fernandez Young, Anita & Young, Robert, 2015. "How different are tourists who decide to travel to a mature destination because of the existence of a low-cost carrier route?," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 213-218.
    15. Medina-Muñoz, Diego Ramón & Medina-Muñoz, Rita Dolores & Suárez-Cabrera, Miguel à ngel, 2018. "Determining important attributes for assessing the attractiveness of airlines," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 45-56.
    16. Morlotti, Chiara & Cattaneo, Mattia & Malighetti, Paolo & Redondi, Renato, 2017. "Multi-dimensional price elasticity for leisure and business destinations in the low-cost air transport market: Evidence from easyJet," Tourism Management, Elsevier, vol. 61(C), pages 23-34.
    17. Halpern, Nigel & Mwesiumo, Deodat & Budd, Thomas & Suau-Sanchez, Pere & Bråthen, Svein, 2021. "Segmentation of passenger preferences for using digital technologies at airports in Norway," Journal of Air Transport Management, Elsevier, vol. 91(C).

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