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A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation

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  • Foekens, Eijte W.
  • Leeflang, Peter S. H.
  • Wittink, Dick R.

Abstract

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Suggested Citation

  • Foekens, Eijte W. & Leeflang, Peter S. H. & Wittink, Dick R., 1994. "A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation," International Journal of Forecasting, Elsevier, vol. 10(2), pages 245-261, September.
  • Handle: RePEc:eee:intfor:v:10:y:1994:i:2:p:245-261
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    Citations

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    Cited by:

    1. Kurt A. Jetta & Erick W. Rengifo, 2009. "Improved Baseline Sales," Fordham Economics Discussion Paper Series dp2009-02, Fordham University, Department of Economics.
    2. Heerde, Harald J. van & Leeflang, Peter S.H. & Wittink, Dick R., 1999. "The estimation of pre- and postpromotion dips with store-level scanner data," Research Report 99B36, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    3. Leeflang, Peter S.H. & Bijmolt, Tammo H.A. & van Doorn, Jenny & Hanssens, Dominique M. & van Heerde, Harald J. & Verhoef, Peter C. & Wieringa, Jaap E., 2009. "Creating lift versus building the base: Current trends in marketing dynamics," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 13-20.
    4. Randolph E. Bucklin & Sunil Gupta, 1999. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives," Marketing Science, INFORMS, vol. 18(3), pages 247-273.
    5. Fok, Dennis & Franses, Philip Hans, 2001. "Forecasting market shares from models for sales," International Journal of Forecasting, Elsevier, vol. 17(1), pages 121-128.
    6. Weber, Anett & Steiner, Winfried J., 2021. "Modeling price response from retail sales: An empirical comparison of models with different representations of heterogeneity," European Journal of Operational Research, Elsevier, vol. 294(3), pages 843-859.
    7. Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2022. "Retail forecasting: Research and practice," International Journal of Forecasting, Elsevier, vol. 38(4), pages 1283-1318.
    8. Kumar, V. & Leone, Robert P. & Gaskins, John N., 1995. "Aggregate and disaggregate sector forecasting using consumer confidence measures," International Journal of Forecasting, Elsevier, vol. 11(3), pages 361-377, September.
    9. Foekens, Eijte W. & S.H. Leeflang, Peter & Wittink, Dick R., 1998. "Varying parameter models to accommodate dynamic promotion effects," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 249-268, November.
    10. Little, John D. C., 1998. "Integrated measures of sales, merchandising, and distribution," Working papers WP 3997-98., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    11. Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2019. "Retail forecasting: research and practice," MPRA Paper 89356, University Library of Munich, Germany.
    12. Ma, Shaohui & Fildes, Robert & Huang, Tao, 2016. "Demand forecasting with high dimensional data: The case of SKU retail sales forecasting with intra- and inter-category promotional information," European Journal of Operational Research, Elsevier, vol. 249(1), pages 245-257.
    13. Suresh Divakar & Brian T. Ratchford & Venkatesh Shankar, 2005. "Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods," Marketing Science, INFORMS, vol. 24(3), pages 334-350, July.
    14. repec:dgr:rugsom:99b36 is not listed on IDEAS
    15. repec:dgr:rugsom:99b35 is not listed on IDEAS
    16. Huang, Tao & Fildes, Robert & Soopramanien, Didier, 2014. "The value of competitive information in forecasting FMCG retail product sales and the variable selection problem," European Journal of Operational Research, Elsevier, vol. 237(2), pages 738-748.
    17. Duncan Simester & Artem Timoshenko & Spyros I. Zoumpoulis, 2020. "Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges," Management Science, INFORMS, vol. 66(6), pages 2495-2522, June.
    18. Antonis Michis & Anna Markidou, 2013. "Determinants of retail wine prices: evidence from Cyprus," Empirical Economics, Springer, vol. 45(1), pages 267-280, August.
    19. Peter Leeflang & Jaap Wieringa, 2010. "Modeling the effects of pharmaceutical marketing," Marketing Letters, Springer, vol. 21(2), pages 121-133, June.
    20. Antonis A. Michis, 2023. "Retail distribution evaluation in brand-level sales response models," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 366-378, September.
    21. Kumar, V. & Pereira, Arun, 1997. "Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions," Journal of Business Research, Elsevier, vol. 40(1), pages 1-13, September.
    22. Andrews, Rick L. & Currim, Imran S. & Leeflang, Peter & Lim, Jooseop, 2008. "Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?," International Journal of Research in Marketing, Elsevier, vol. 25(1), pages 22-33.
    23. Heerde, Harald J. van & Leeflang, Peter S.H. & Wittink, Dick R., 1999. "Semiparametric analysis to estimate the deal effect curve," Research Report 99B35, University of Groningen, Research Institute SOM (Systems, Organisations and Management).

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