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Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model

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  • Baabdullah, Abdullah M.
  • Alalwan, Ali Abdallah
  • Rana, Nripendra P.
  • Kizgin, Hatice
  • Patil, Pushp

Abstract

Mobile banking is one of the most promising technologies that has emerged in recent years and could prove to have considerable value to both banks and customers. Thus, this study recognises the need to test the main factors that could predict the use of mobile banking as well as how using such a system could contribute to both customer satisfaction and customer loyalty. The conceptual model of this study combines two models (i.e. UTAUT2 and the D&M IS Success Model). A questionnaire survey was conducted to collect the required data from convenience sampling of Saudi bank customers. The main factors – performance expectancy, price value, facilitating conditions, hedonic motivation, habit, system quality and service quality – were found to have a significant impact on actual use behaviour. This study was cross-sectional, therefore future studies should implement longitudinal studies in order to re-collect the findings. Further, this study adopted convenience sampling of Saudi M-Banking users. This may adversely impact the issue of generalisability to the whole population. The gap in the M-Banking literature in Saudi Arabia would be bridged by proposing a comprehensive conceptual model that scrupulously clarifies the use of M-Banking from the perspective of Saudi users. Furthermore, this study would consider the adoption of numeric data in order to inferentially analyse them using SEM. This in turn would assist in generalising the findings to the whole Saudi population.

Suggested Citation

  • Baabdullah, Abdullah M. & Alalwan, Ali Abdallah & Rana, Nripendra P. & Kizgin, Hatice & Patil, Pushp, 2019. "Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model," International Journal of Information Management, Elsevier, vol. 44(C), pages 38-52.
    • Handle: RePEc:eee:ininma:v:44:y:2019:i:c:p:38-52
    DOI: 10.1016/j.ijinfomgt.2018.09.002
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    2. Viral Bhatt & Bhoomi Mehta, 2020. "Factors Influencing Overall Service Quality Of Online Banking: A Comparative Study Of Indian Public And Private Sector Banks," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 25, pages 27-46, June.
    3. Soukaina Boualou & Najwa Dorhmi & Ilham El Haraoui, 2023. "Étude empirique sur l'adoption des services bancaires mobiles au Maroc Empirical study on the adoption of mobile banking services in Morocco," Post-Print hal-04189598, HAL.
    4. Kuttimani Tamilmani & Nripendra P. Rana & Robin Nunkoo & Vishnupriya Raghavan & Yogesh K. Dwivedi, 2022. "Indian Travellers’ Adoption of Airbnb Platform," Information Systems Frontiers, Springer, vol. 24(1), pages 77-96, February.
    5. Shalini Srivastava & Nidhi Singh, 2023. "An integrated model predicting customers’ continuance behavioral intention and recommendations of users: a study on mobile payment in emerging markets," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 236-254, June.
    6. Kanokkarn Snae Namahoot & Ekkarat Boonchieng, 2023. "UTAUT Determinants of Cashless Payment System Adoption in Thailand: A Hybrid SEM-Neural Network Approach," SAGE Open, , vol. 13(4), pages 21582440231, December.
    7. Zhong, Junying & Chen, Tiao, 2023. "Antecedents of mobile payment loyalty: An extended perspective of perceived value and information system success model," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    8. Yaser Hasan Al-Mamary & Mohammad Alshallaqi, 2023. "Making Digital Government More Inclusive: An Integrated Perspective," Social Sciences, MDPI, vol. 12(10), pages 1-25, October.
    9. Baabdullah, Abdullah M. & Alalwan, Ali Abdallah & Algharabat, Raed S. & Metri, Bhimaraya & Rana, Nripendra P., 2022. "Virtual agents and flow experience: An empirical examination of AI-powered chatbots," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    10. Giang-Do Nguyen & Thu-Hien Thi Dao, 2024. "Factors influencing continuance intention to use mobile banking: an extended expectation-confirmation model with moderating role of trust," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    11. Fu, Hsin-Pin & Chang, Tsung-Sheng & Wang, Chia-Nan & Hsu, Hsien-Pin & Liu, Chien-Hung & Yeh, Chih-Yao, 2022. "Critical factors affecting the introduction of mobile payment tools by microretailers," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    12. Malaquias, Rodrigo F. & Hwang, Yujong, 2019. "Mobile banking use: A comparative study with Brazilian and U.S. participants," International Journal of Information Management, Elsevier, vol. 44(C), pages 132-140.
    13. Rana, Nripendra P. & Barnard, Daniel J. & Baabdullah, Abdullah M.A. & Rees, Daniel & Roderick, Sian, 2019. "Exploring barriers of m-commerce adoption in SMEs in the UK: Developing a framework using ISM," International Journal of Information Management, Elsevier, vol. 44(C), pages 141-153.
    14. Tamilmani, Kuttimani & Rana, Nripendra P. & Prakasam, Naveena & Dwivedi, Yogesh K., 2019. "The battle of Brain vs. Heart: A literature review and meta-analysis of “hedonic motivation” use in UTAUT2," International Journal of Information Management, Elsevier, vol. 46(C), pages 222-235.
    15. Shahid, Shadma & Islam, Jamid Ul & Malik, Shehla & Hasan, Uzma, 2022. "Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).

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    Keywords

    Mobile banking; UTAUT2; IS Success Model; Saudi Arabia;
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