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Developing online health communities through digital media

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  • Hajli, M. Nick

Abstract

Twenty-first century's advancement in information technologies and the emergence of online communities have considerably influenced the online communication channels between patients and health service providers. Online health communities are now popular venues for health information sharing, yet little is known about the benefits in developing countries such as Iran. The aim of this case is to investigate on online health communities in Iran and to have a better understanding of consumer's behaviour using health services. The case integrates social support theory and social media concepts with traditional consumer behaviour theory, notably satisfaction. Using a content analysis of three online health communities indicates the value of social media in developing service quality in health industry.

Suggested Citation

  • Hajli, M. Nick, 2014. "Developing online health communities through digital media," International Journal of Information Management, Elsevier, vol. 34(2), pages 311-314.
    • Handle: RePEc:eee:ininma:v:34:y:2014:i:2:p:311-314
    DOI: 10.1016/j.ijinfomgt.2014.01.006
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    References listed on IDEAS

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    1. Patterson, Anthony, 2012. "Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand," Journal of Business Research, Elsevier, vol. 65(4), pages 527-534.
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    Cited by:

    1. Grover, Purva & Kar, Arpan Kumar & Davies, Gareth, 2018. "“Technology enabled Health” – Insights from twitter analytics with a socio-technical perspective," International Journal of Information Management, Elsevier, vol. 43(C), pages 85-97.
    2. Bhukya, Ramulu & Paul, Justin, 2023. "Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review," Journal of Business Research, Elsevier, vol. 162(C).
    3. Ahmad, Shimi Naurin & Laroche, Michel, 2017. "Analyzing electronic word of mouth: A social commerce construct," International Journal of Information Management, Elsevier, vol. 37(3), pages 202-213.

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