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An experimental study of exclusive contracts

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  • Smith, Angela M.
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    Abstract

    This paper reports results from a laboratory experiment based on exclusive contracts that may theoretically lead to inefficient "naked exclusion" of a potential rival. The data indicate that changes in the number of buyers in the market have no significant effect on exclusion rates but the likelihood of inefficient exclusion is decreased both when a larger fraction of signed buyers are needed to deter a rival's entry and when buyers engage in non-binding communication. These results have antitrust implications both in terms of helping to identify "at-risk" market characteristics and suggesting potential competition-enhancing strategies. A sub-game of the experiment where buyers make signing decisions can be illustrated as a coordination game with the unique feature that payoffs are affected by a separate but interested party (the incumbent seller). I find that the height of the potential function and relevant basin of attraction, especially when combined with quantal response estimation, have larger predictive power in this sub-game than several other equilibrium selection criteria.

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    Bibliographic Info

    Article provided by Elsevier in its journal International Journal of Industrial Organization.

    Volume (Year): 29 (2011)
    Issue (Month): 1 (January)
    Pages: 4-13

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    Handle: RePEc:eee:indorg:v:29:y:2011:i:1:p:4-13

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    Web page: http://www.elsevier.com/locate/inca/505551

    Related research

    Keywords: Exclusive contract Naked exclusion Laboratory experiment Coordination game Potential function Quantal response equilibrium;

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    Cited by:
    1. Hinloopen, Jeroen & Müller, Wieland & Normann, Hans-Theo, 2014. "Output commitment through product bundling: Experimental evidence," European Economic Review, Elsevier, vol. 65(C), pages 164-180.
    2. Hiroshi Kitamura & Misato Sato & Koki Arai, 2014. "Exclusive contracts when the incumbent can establish a direct retailer," Journal of Economics, Springer, vol. 112(1), pages 47-60, May.
    3. Hiroshi Kitamura & Noriaki Matsushima & Misato Sato, 2013. "How Does Downstream Firms' Efficiency Affect Exclusive Supply Agreements?," ISER Discussion Paper 0878, Institute of Social and Economic Research, Osaka University.

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