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The time vs. money effect. A conceptual replication

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  • Müller, Holger
  • Lehmann, Sebastian
  • Sarstedt, Marko

Abstract

We replicate Mogilner and Aaker's (2009) study on the “time vs. money effect,” according to which subjects' evaluation and enjoyment of experiential products tend to be more (less) favorable when the concept of time (money) is made salient via an add sign. Our experimental study provides a strong support for the original findings. Furthermore, our analysis reveals only few interactions, thereby indicating the robustness of the effect with respect to variations in demographic background factors.

Suggested Citation

  • Müller, Holger & Lehmann, Sebastian & Sarstedt, Marko, 2013. "The time vs. money effect. A conceptual replication," International Journal of Research in Marketing, Elsevier, vol. 30(2), pages 199-200.
    • Handle: RePEc:eee:ijrema:v:30:y:2013:i:2:p:199-200
    DOI: 10.1016/j.ijresmar.2013.01.002
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    References listed on IDEAS

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    1. Mogilner, Cassie & Aaker, Jennifer L., 2009. "The Time vs. Money Effect: Shifting Product Attitudes and Decisions through Personal Connection," Research Papers 2014, Stanford University, Graduate School of Business.
    2. Cassie Mogilner & Jennifer Aaker, 2009. ""The Time vs. Money Effect": Shifting Product Attitudes and Decisions through Personal Connection," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(2), pages 277-291.
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    Cited by:

    1. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(1), pages 1-19, June.
    2. Zhao, Xiaohong & Cai, Fengyan & Yang, Zhiyong, 2023. "Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 398-416.
    3. Lynch, John G. & Bradlow, Eric T. & Huber, Joel C. & Lehmann, Donald R., 2015. "Reflections on the replication corner: In praise of conceptual replications," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 333-342.
    4. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," AMS Review, Springer;Academy of Marketing Science, vol. 5(1), pages 1-19, June.

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