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Should you listen to crypto YouTubers?

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  • Moser, Stefanie
  • Brauneis, Alexander

Abstract

YouTube content drives prices and trading volume of low cap cryptocurrencies. Using a sample of 305 YouTube videos, we find significant positive abnormal returns as well as abnormal trading volume in the wake of the coverage of a specific coin. These effects are transitory though, excess returns and excess volume are reversed shortly thereafter.

Suggested Citation

  • Moser, Stefanie & Brauneis, Alexander, 2023. "Should you listen to crypto YouTubers?," Finance Research Letters, Elsevier, vol. 54(C).
    • Handle: RePEc:eee:finlet:v:54:y:2023:i:c:s1544612323001551
    DOI: 10.1016/j.frl.2023.103782
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    References listed on IDEAS

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