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A dual control problem and application to marketing

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  • Fruchter, Gila E.

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  • Fruchter, Gila E., 2001. "A dual control problem and application to marketing," European Journal of Operational Research, Elsevier, vol. 130(1), pages 99-110, April.
    • Handle: RePEc:eee:ejores:v:130:y:2001:i:1:p:99-110
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    References listed on IDEAS

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    1. Neck, Reinhard, 1984. "Stochastic control theory and operational research," European Journal of Operational Research, Elsevier, vol. 17(3), pages 283-301, September.
    2. Dov Pekelman & Edison Tse, 1980. "Experimentation and Budgeting in Advertising: An Adaptive Control Approach," Operations Research, INFORMS, vol. 28(2), pages 321-347, April.
    3. Vijay Mahajan & Eitan Muller, 1986. "Advertising Pulsing Policies for Generating Awareness for New Products," Marketing Science, INFORMS, vol. 5(2), pages 89-106.
    4. Gary M. Erickson, 1992. "Empirical Analysis of Closed-Loop Duopoly Advertising Strategies," Management Science, INFORMS, vol. 38(12), pages 1732-1749, December.
    5. Vijay Mahajan & Eitan Muller, 1986. "Reply—Reflections on Advertising Pulsing Policies for Generating Awareness for New Products," Marketing Science, INFORMS, vol. 5(2), pages 110-111.
    6. Gila E. Fruchter & Shlomo Kalish, 1997. "Closed-Loop Advertising Strategies in a Duopoly," Management Science, INFORMS, vol. 43(1), pages 54-63, January.
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    Cited by:

    1. Du, Rong & Hu, Qiying & Ai, Shizhong, 2007. "Stochastic optimal budget decision for advertising considering uncertain sales responses," European Journal of Operational Research, Elsevier, vol. 183(3), pages 1042-1054, December.

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