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The fleeting effect of advertising : Empirical evidence from a case study

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Author Info
Boyd, Roy
Seldon, Barry J.
Abstract

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File URL: http://www.sciencedirect.com/science/article/B6V84-4590XCF-122/2/28e1ac1373b39c834e11a117df6958f2
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Article provided by Elsevier in its journal Economics Letters.

Volume (Year): 34 (1990)
Issue (Month): 4 (December)
Pages: 375-379
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Handle: RePEc:eee:ecolet:v:34:y:1990:i:4:p:375-379

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  1. Michael Vardanyan & Victor J. Tremblay, 2006. "The measurement of marketing efficiency in the presence of spillovers: theory and evidence," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 27(5), pages 319-331. [Downloadable!]
  2. Shin-Yi Chou & Inas Rashad & Michael Grossman, 2005. "Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity," NBER Working Papers 11879, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  3. Nelson, Jon P., 2001. "Alcohol Advertising and Advertising Bans: A Survey of Research Methods, Results, and Policy Implications," Working Papers 7-01-2, Pennsylvania State University, Department of Economics. [Downloadable!]
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