IDEAS home Printed from https://ideas.repec.org/a/eee/ecolet/v137y2015icp114-117.html
   My bibliography  Save this article

Product line strategy within a vertically differentiated duopoly

Author

Listed:
  • Kitamura, Ryoma
  • Shinkai, Tetsuya

Abstract

We consider a duopoly model in which firms with different costs supply two vertically differentiated products in the same market. We characterize graphically firms’ product line strategies through the quality superiority and the relative cost efficiency ratios.

Suggested Citation

  • Kitamura, Ryoma & Shinkai, Tetsuya, 2015. "Product line strategy within a vertically differentiated duopoly," Economics Letters, Elsevier, vol. 137(C), pages 114-117.
    • Handle: RePEc:eee:ecolet:v:137:y:2015:i:c:p:114-117
    DOI: 10.1016/j.econlet.2015.09.036
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0165176515003948
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.econlet.2015.09.036?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Justin P. Johnson & David P. Myatt, 2003. "Multiproduct Quality Competition: Fighting Brands and Product Line Pruning," American Economic Review, American Economic Association, vol. 93(3), pages 748-774, June.
    2. Joan Calzada & Tommaso M. Valletti, 2012. "Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions," Marketing Science, INFORMS, vol. 31(4), pages 649-667, July.
    3. Ryoma Kitamura & Tetsuya Shinkai, 2013. "The Economics of Cannibalization: A Duopoly in which Firms Supply Two Vertically Differentiated Products," Discussion Paper Series 100, School of Economics, Kwansei Gakuin University, revised Feb 2013.
    4. Katz, Michael L & Shapiro, Carl, 1985. "Network Externalities, Competition, and Compatibility," American Economic Review, American Economic Association, vol. 75(3), pages 424-440, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Levent Kutlu & Alper Nakkas, 2018. "Strategic Product Line Choice under Asymmetric Demand Structure," The Japanese Economic Review, Japanese Economic Association, vol. 69(3), pages 347-359, September.
    2. Tetsuya Shinkai & Ryoma Kitamura, 2021. "How Do the Relative Superiority of a High-quality Good and Cost Inefficiency between Firms Affect Product Lines in Multiproduct Firms?," Discussion Paper Series 230, School of Economics, Kwansei Gakuin University.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ryoma Kitamura & Tetsuya Shinkai, 2014. "Cannibalization within the Single Vertically Di¤erentiated Duopoly," Discussion Paper Series 124, School of Economics, Kwansei Gakuin University, revised Dec 2014.
    2. Ryoma Kitamura & Tetsuya Shinkai, 2014. "Strategic Choice on Product Line in Vertically Differentiated Duopoly," Discussion Paper Series 120, School of Economics, Kwansei Gakuin University, revised Aug 2014.
    3. Tetsuya Shinkai & Ryoma Kitamura, 2018. "Product Line Strategy within a Vertically Differentiated Duopoly under Non-negativity Outputs Constraints," Discussion Paper Series 179, School of Economics, Kwansei Gakuin University.
    4. Ryoma Kitamura & Tetsuya Shinkai, 2015. "Product Line Strategy in a Vertically Di¤erentiated Duopoly," Discussion Paper Series 134, School of Economics, Kwansei Gakuin University, revised Aug 2015.
    5. Tetsuya Shinkai & Ryoma Kitamura, 2021. "How Do the Relative Superiority of a High-quality Good and Cost Inefficiency between Firms Affect Product Lines in Multiproduct Firms?," Discussion Paper Series 230, School of Economics, Kwansei Gakuin University.
    6. Tetsuya Shinkai & Ryoma Kitamura, 2019. "Production Substitution of Goods Within and Between Firms in a Multiproduct Duopoly," Discussion Paper Series 197, School of Economics, Kwansei Gakuin University.
    7. Ryoma Kitamura & Tetsuya Shinkai, 2014. "Cannibalization may Allow a Cost-inefficient Firm to Earn more than a Cost-effcient Firm in a Duopoly with Two Vertically Differentiated Goods," Discussion Paper Series 113, School of Economics, Kwansei Gakuin University, revised Jan 2014.
    8. Joan Calzada & Guillem Ordóñez, 2012. "Competition in the news industry: fighting aggregators with versions and links," Working Papers 12-22, NET Institute.
    9. Yifan Dou & Yu Jeffrey Hu & D. J. Wu, 2017. "Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation," Information Systems Research, INFORMS, vol. 28(3), pages 585-602, September.
    10. Ryoma Kitamura, 2014. "Network externalities between carriers or machines:How they work in the smartphone industry," Discussion Paper Series 117, School of Economics, Kwansei Gakuin University, revised Mar 2014.
    11. Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107687899.
    12. Esma Koca & Tommaso Valletti & Wolfram Wiesemann, 2021. "Designing Digital Rollovers: Managing Perceived Obsolescence through Release Times," Production and Operations Management, Production and Operations Management Society, vol. 30(10), pages 3698-3712, October.
    13. Ryoma Kitamura, 2015. "Cost Reduction can Decrease Pro t and Welfare in a Monopoly," Discussion Paper Series 133, School of Economics, Kwansei Gakuin University, revised Jul 2015.
    14. Wiebke Roß & Jens Weghake, 2018. "Wa(h)re Liebe: Was Online-Dating-Plattformen über zweiseitige Märkte lehren," TUC Working Papers in Economics 0017, Abteilung für Volkswirtschaftslehre, Technische Universität Clausthal (Department of Economics, Technical University Clausthal).
    15. Marta Gancarczyk, 2010. "Model schyłku i odrodzenia klastrów," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 3, pages 1-21.
    16. María Fernanda Viecens, 2009. "Compatibility with Firm Dominance," Working Papers 2009-12, FEDEA.
    17. Shaheer, Noman Ahmed & Li, Sali, 2020. "The CAGE around cyberspace? How digital innovations internationalize in a virtual world," Journal of Business Venturing, Elsevier, vol. 35(1).
    18. Estelle Malavolti, 2016. "Single Till or Dual Till at airports: a Two-Sided Market Analysis," Post-Print hal-01406372, HAL.
    19. Jarle Hildrum & Dieter Ernst & Jan Fagerberg, 2011. "The Complex Interaction between Global Production Networks, Digital Information Systems and International Knowledge Transfers," Chapters, in: Cristiano Antonelli (ed.), Handbook on the Economic Complexity of Technological Change, chapter 16, Edward Elgar Publishing.
    20. Jahn, Eric & Prüfer, Jens, 2008. "Interconnection and competition among asymmetric networks in the Internet backbone market," Information Economics and Policy, Elsevier, vol. 20(3), pages 243-256, September.

    More about this item

    Keywords

    Multi-product firm; Duopoly; Cannibalization; Vertical product differentiation;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ecolet:v:137:y:2015:i:c:p:114-117. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/ecolet .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.