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Confidential marketing in seasoned equity offers

Author

Listed:
  • Autore, Don M.
  • Jones, Timothy
  • Kovacs, Tunde
  • Peterson, David R.

Abstract

Confidentially marketed public offers (CMPOs) represent a popular innovation in the market for seasoned equity offers (SEO) despite large negative announcement reactions. We find that CMPOs are often used by small firms with negative operating cash flows to raise a relatively substantial amount of capital, which is used largely for R&D intensive investments. We argue that the confidential marketing associated with CMPOs has made them a popular way for small firms to make fast-paced public offers, which are known to have reduced price pressure, while sidestepping the problem of inelastic demand. These firms are willing to trade off more negative announcement reactions for the chance to privately assess their prospects for raising capital.

Suggested Citation

  • Autore, Don M. & Jones, Timothy & Kovacs, Tunde & Peterson, David R., 2021. "Confidential marketing in seasoned equity offers," Journal of Corporate Finance, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:corfin:v:68:y:2021:i:c:s0929119921000961
    DOI: 10.1016/j.jcorpfin.2021.101975
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    References listed on IDEAS

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    More about this item

    Keywords

    Seasoned equity offers; Confidentially marketed public offers; Accelerated equity offers; Overnight equity offers; Announcement reaction;
    All these keywords.

    JEL classification:

    • G30 - Financial Economics - - Corporate Finance and Governance - - - General
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill

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