IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v66y2023i1p153-166.html
   My bibliography  Save this article

The open academic: Why and how business academics should use social media to be more ‘open’ and impactful

Author

Listed:
  • McCarthy, Ian P.
  • Bogers, Marcel L.A.M.

Abstract

The mission of Business Horizons is to publish research that practitioners can understand to help them change their thoughts and actions. However, this mission remains an elusive ideal for many business school academics as they struggle to overcome the research-practice gap. To help scholars bridge this gap, we present social media as a boundary-spanning technology to be open to connecting with, learning from and working with academics and other stakeholders outside their field. Social media can be used as a boundary-spanning technology to help bridge the research-practice gap. To support this idea, we present a process model of five research activities—networking, framing, investigating, disseminating, and assessing—and describe how social media can make each activity more open. We present a framework of four social media-enabled open academic approaches—connector, observer, promoter, and influencer—and outline some do’s and don’ts for engaging in each approach. We also discuss the potential dark side of openness through social media and offer some coping strategies. As per the mission and scope of Business Horizons, this article aims to help business academics rethink and change their practices so that our profession is more widely regarded for how our research positively impacts business practice and society in general.

Suggested Citation

  • McCarthy, Ian P. & Bogers, Marcel L.A.M., 2023. "The open academic: Why and how business academics should use social media to be more ‘open’ and impactful," Business Horizons, Elsevier, vol. 66(1), pages 153-166.
    • Handle: RePEc:eee:bushor:v:66:y:2023:i:1:p:153-166
    DOI: 10.1016/j.bushor.2022.05.001
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007681322000453
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.bushor.2022.05.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. Marcel Bogers & Ann-Kristin Zobel & Allan Afuah & Esteve Almirall & Sabine Brunswicker & Linus Dahlander & Lars Frederiksen & Annabelle Gawer & Marc Gruber & Stefan Haefliger & John Hagedoorn & Dennis, 2017. "The open innovation research landscape: established perspectives and emerging themes across different levels of analysis," Industry and Innovation, Taylor & Francis Journals, vol. 24(1), pages 8-40, January.
    3. Marcel Bogers, 2021. "Five principles for scientists on social media," Nature, Nature, vol. 593(7857), pages 37-37, May.
    4. Joel Bothello & Thomas J. Roulet, 2019. "The Imposter Syndrome, or the Mis‐Representation of Self in Academic Life," Journal of Management Studies, Wiley Blackwell, vol. 56(4), pages 854-861, June.
    5. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    6. Vicente-Saez, Ruben & Martinez-Fuentes, Clara, 2018. "Open Science now: A systematic literature review for an integrated definition," Journal of Business Research, Elsevier, vol. 88(C), pages 428-436.
    7. Maggitti, Patrick G. & Smith, Ken G. & Katila, Riitta, 2013. "The complex search process of invention," Research Policy, Elsevier, vol. 42(1), pages 90-100.
    8. Susanne Beck & Carsten Bergenholtz & Marcel Bogers & Tiare-Maria Brasseur & Marie Louise Conradsen & Diletta Di Marco & Andreas P. Distel & Leonhard Dobusch & Daniel Dörler & Agnes Effert & Benedikt F, 2022. "The Open Innovation in Science research field: a collaborative conceptualisation approach," Industry and Innovation, Taylor & Francis Journals, vol. 29(2), pages 136-185, February.
    9. Christopher Wickert & Corinne Post & Jonathan P. Doh & John E. Prescott & Andrea Prencipe, 2021. "Management Research that Makes a Difference: Broadening the Meaning of Impact," Journal of Management Studies, Wiley Blackwell, vol. 58(2), pages 297-320, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
    2. Monica Patrut, 2015. "Candidates In The Presidential Elections In Romania (2014): The Use Of Social Media In Political Marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    3. Marcel Rosenberger & Christiane Lehrer & Reinhard Jung, 0. "Integrating data from user activities of social networks into public administrations," Information Systems Frontiers, Springer, vol. 0, pages 1-14.
    4. Vasile-Daniel Păvăloaia & Elena-Mădălina Teodor & Doina Fotache & Magdalena Danileţ, 2019. "Opinion Mining on Social Media Data: Sentiment Analysis of User Preferences," Sustainability, MDPI, vol. 11(16), pages 1-21, August.
    5. Sarbu Miruna, 2017. "Does Social Media Increase Labour Productivity?," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 237(2), pages 81-113, April.
    6. Shiwei Shen & Marios Sotiriadis & Qing Zhou, 2020. "Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior," Sustainability, MDPI, vol. 12(4), pages 1-21, February.
    7. Perez-Vega, Rodrigo & Hopkinson, Paul & Singhal, Aishwarya & Mariani, Marcello M., 2022. "From CRM to social CRM: A bibliometric review and research agenda for consumer research," Journal of Business Research, Elsevier, vol. 151(C), pages 1-16.
    8. Murad Ali & Raja Ahmad Iskandar Bin Raja Yaacob & Mohd Nuri-Al-Amin B. Endut, 2017. "The Influence of Individual Characteristics towards the Use of Social Media as a Learning Tool: An Empirical Analysis," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 251-256.
    9. Tafesse, Wondwesen & Wood, Bronwyn P., 2021. "Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    10. Reilly, Anne H. & Hynan, Katherine A., 2014. "Corporate communication, sustainability, and social media: It's not easy (really) being green," Business Horizons, Elsevier, vol. 57(6), pages 747-758.
    11. Tuleu Daniela, 2015. "Antecedents Of Customer Relationship Management Capabilities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1285-1294, July.
    12. TANASE, George Cosmin, 2017. "Managing the Brand and Communication in Social Media," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(2), pages 20-22, June.
    13. Giannis Milolidakis & Demosthenes Akoumianakis & Chris Kimble, 2013. "Digital traces for business intelligence: A case study of mobile telecoms service brands in Greece," Post-Print halshs-00954440, HAL.
    14. Lashgari, Maryam, 2014. "Social Media Technology Deployment in B2B: A Case Study," INDEK Working Paper Series 2014/9, Royal Institute of Technology, Department of Industrial Economics and Management.
    15. Saridakis, George & Benson, Vladlena & Ezingeard, Jean-Noel & Tennakoon, Hemamali, 2016. "Individual information security, user behaviour and cyber victimisation: An empirical study of social networking users," Technological Forecasting and Social Change, Elsevier, vol. 102(C), pages 320-330.
    16. Wilert Puriwat & Suchart Tripopsakul, 2021. "Explaining Social Media Adoption for a Business Purpose: An Application of the UTAUT Model," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    17. Xu, Jia & Wei, Jiuchang & Zhao, Dingtao, 2016. "Influence of social media on operational efficiency of national scenic spots in china based on three-stage DEA model," International Journal of Information Management, Elsevier, vol. 36(3), pages 374-388.
    18. Lee, Jei Young, 2019. "A decentralized token economy: How blockchain and cryptocurrency can revolutionize business," Business Horizons, Elsevier, vol. 62(6), pages 773-784.
    19. Bastos, Wilson, 2020. "“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 1-16.
    20. Wu He & Feng-Kwei Wang & Yong Chen & Shenghua Zha, 0. "An exploratory investigation of social media adoption by small businesses," Information Technology and Management, Springer, vol. 0, pages 1-12.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:66:y:2023:i:1:p:153-166. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.