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A new approach to market segmentation

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  • Green, Paul E.

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  • Green, Paul E., 1977. "A new approach to market segmentation," Business Horizons, Elsevier, vol. 20(1), pages 61-73, February.
    • Handle: RePEc:eee:bushor:v:20:y:1977:i:1:p:61-73
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    Cited by:

    1. Rhonda K. Reger & Anne Sigismund Huff, 1993. "Strategic groups: A cognitive perspective," Strategic Management Journal, Wiley Blackwell, vol. 14(2), pages 103-123, February.
    2. Gerrit A. De Waal, 2016. "An Extended Conceptual Framework For Product-Market Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(05), pages 1-26, June.
    3. Hosseini Kashkouyieh , Seyyed Mahmoud & Asadi , Gholam Hossein & Hamidizadeh , Mohammad Reza & Moqaddasi , Mohammad, 2015. "Developing a Macro-segmentation Model at Industry Level: Iranian Banking Industry," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 10(4), pages 95-123, October.
    4. Dibb, S. & Stern, P., 1995. "Questioning the reliability of market segmentation techniques," Omega, Elsevier, vol. 23(6), pages 625-636, December.
    5. Thelen, Shawn & Ford, John B. & Honeycutt, Earl Jr., 2006. "The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs," Journal of Business Research, Elsevier, vol. 59(9), pages 965-973, September.
    6. Tabi, Andrea & Hille, Stefanie Lena & Wüstenhagen, Rolf, 2014. "What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany," Ecological Economics, Elsevier, vol. 107(C), pages 206-215.
    7. Benedek Botond & László Ede, 2019. "Identifying Key Fraud Indicators in the Automobile Insurance Industry Using SQL Server Analysis Services," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 64(2), pages 53-71, August.
    8. Friederike Paetz, 2016. "Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie [Personality traits for market segmentation: An empirical study]," Schmalenbach Journal of Business Research, Springer, vol. 68(3), pages 279-306, August.
    9. Liu, Jiapeng & Liao, Xiuwu & Huang, Wei & Liao, Xianzhao, 2019. "Market segmentation: A multiple criteria approach combining preference analysis and segmentation decision," Omega, Elsevier, vol. 83(C), pages 1-13.
    10. Florian Schreiber, 2017. "Identification of customer groups in the German term life market: a benefit segmentation," Annals of Operations Research, Springer, vol. 254(1), pages 365-399, July.
    11. Jih-Syongh Lin & Shih-Yen Huang, 2013. "Apply Web-based Analytic Tool and Eye Tracking to Study The Consumer Preferences of DSLR Cameras," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 4(4), pages 99-110, November.
    12. Sally Mckechnie, 2006. "Integrating intelligent systems into marketing to support market segmentation decisions," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 14(3), pages 117-127, July.
    13. Shih-Yen Huang, 2015. "Video Commercial Image Preference Study Through The Web Analytical Tool," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 6(3), pages 71-85, October.
    14. Zhou, Heng & Norman, Richard & Kelobonye, Keone & Xia, Jianhong (Cecilia) & Hughes, Brett & Nikolova, Gabi & Falkmer, Torbjorn, 2020. "Market segmentation approach to investigate existing and potential aviation markets," Transport Policy, Elsevier, vol. 99(C), pages 120-135.

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