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Australian franchising research: Review, synthesis and future research directions

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  • Wright, Owen
  • McAuley, Andrew

Abstract

This article represents a brief history of the development of franchising in Australia and its regulatory framework and links this to an analysis of relevant research. Findings indicate a disparate ad hoc approach to research including scoping studies at the embryonic stage of franchise development; significant evidence of census style research culminating in a trajectory of disparate studies utilising more sophisticated research methods. For franchising research to advance there appears to be a need to interface with other research domains in SME and entrepreneurship research, extend the range of issues which are the subject of franchising research; begin longitudinal studies in order to better understand change over time; promote studies which have a sectoral focus in order to improve knowledge and understanding at that level of analysis; and, increase the representation of cross-border/cultural research in the volume of work being undertaken.

Suggested Citation

  • Wright, Owen & McAuley, Andrew, 2012. "Australian franchising research: Review, synthesis and future research directions," Australasian marketing journal, Elsevier, vol. 20(2), pages 158-163.
    • Handle: RePEc:eee:aumajo:v:20:y:2012:i:2:p:158-163
    DOI: 10.1016/j.ausmj.2011.10.002
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    References listed on IDEAS

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    Cited by:

    1. Kremez, Zhanna & Frazer, Lorelle & Thaichon, Park, 2019. "The effects of e-commerce on franchising: Practical implications and models," Australasian marketing journal, Elsevier, vol. 27(3), pages 158-168.

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