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Tourists' motives for gamified technology use

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  • Aebli, Annika

Abstract

Game-related technologies have been discussed as a promising means for tourists' co-creation of meaningful experiences. However, little is known about tourists' underlying motivations for using gamified technologies. This study explores tourists' motives for engaging with gamified technology during a pleasure vacation. By employing a qualitative laddering technique based on the rationale of the means-end chain analysis, this study explores tourists' desired end values in using gamified features on a destination-related mobile app. The results show that gamified features help tourists to achieve several superior motivational goals and foster their interactions within the vacation destination. The findings of this study contribute to the understanding of motivational affordances of gamified technology and the underlying causality of why people use gamified technology.

Suggested Citation

  • Aebli, Annika, 2019. "Tourists' motives for gamified technology use," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    • Handle: RePEc:eee:anture:v:78:y:2019:i:c:6
    DOI: 10.1016/j.annals.2019.102753
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    References listed on IDEAS

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    1. Walker, Beth A. & Olson, Jerry C., 1991. "Means-end chains: Connecting products with self," Journal of Business Research, Elsevier, vol. 22(2), pages 111-118, March.
    2. Xu, Feifei & Buhalis, Dimitrios & Weber, Jessika, 2017. "Serious games and the gamification of tourism," Tourism Management, Elsevier, vol. 60(C), pages 244-256.
    3. Wang, Dan & Xiang, Zheng & Fesenmaier, Daniel R., 2014. "Adapting to the mobile world: A model of smartphone use," Annals of Tourism Research, Elsevier, vol. 48(C), pages 11-26.
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    1. Chang Gan & Kai Wang & Mihai Voda & Jun Ye & Lijun Chen, 2023. "Analysis on the impact of technological innovation on tourism development: The case of Yangtze River Delta Urban Agglomeration in China," Tourism Economics, , vol. 29(5), pages 1251-1271, August.

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