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Pertamina Energy Marketing Strategy and its Effect on Environment Performance

Author

Listed:
  • Nana Trusnawati

    (Universitas Persada Indonesia Y.A.I, Jakarta, Indonesia,)

  • Nursiti Nursiti

    (STIE YAI, Jakarta, Indonesia,)

  • Dovina Navanti

    (Universitas Bhayangkara Jakarta Raya, Indonesia)

Abstract

The purpose of this study is to explore whether the Pertamina Energy marketing strategy has a positive effect on environment performance. In addition, we also verify whether Pertamina Energy marketing strategy was seen from IFAS and EFAS analysis, so we could find out the competitive position of the Pertamina Energy. The methods of this study are mix methods. A SWOT analysis was the main method used for qualitative in this study and path analysis for quantitative methods. The empirical data were obtained from the Pertamina Energy Marketing Strategy Survey (PEMSS). Regarding the research results, in addition to Pertamina Energy marketing strategy proved to have a positive and significant effect on environment performance, Marketing Strategy Implications on Pertamina Energy based on indicators that are the strengths and opportunities of Pertamina Energy in the future, then an adequately applied marketing strategy is an intensive strategy with market penetration that is marketing to a wider market.

Suggested Citation

  • Nana Trusnawati & Nursiti Nursiti & Dovina Navanti, 2019. "Pertamina Energy Marketing Strategy and its Effect on Environment Performance," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 64-68.
    • Handle: RePEc:eco:journ3:2019-03-7
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    References listed on IDEAS

    as
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    3. Elina Bakhtieva, 2017. "B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty," Working Papers 7/2017, Institute of Economic Research, revised May 2017.
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