Stock Price Reactions to Public TV Programs on Listed Japanese Companies
AbstractThis paper investigates stock price reactions to Japanfs popular TV program gProject X,h which was broadcast on NHK between 2000 and 2005.@By using a standard event study methodology, we found that stock prices of these companies increased on average after the broadcast. In particular, the programs focusing on product development and marketing tended to raise stock prices.
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Bibliographic InfoArticle provided by AccessEcon in its journal Economics Bulletin.
Volume (Year): 13 (2006)
Issue (Month): 7 ()
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Find related papers by JEL classification:
- M2 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics
- L8 - Industrial Organization - - Industry Studies: Services
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- Merton, Robert C., 1987.
"A simple model of capital market equilibrium with incomplete information,"
1869-87., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Merton, Robert C, 1987. " A Simple Model of Capital Market Equilibrium with Incomplete Information," Journal of Finance, American Finance Association, vol. 42(3), pages 483-510, July.
- Gur Huberman, 2001. "Contagious Speculation and a Cure for Cancer: A Nonevent that Made Stock Prices Soar," Journal of Finance, American Finance Association, vol. 56(1), pages 387-396, 02.
- A. Craig MacKinlay, 1997. "Event Studies in Economics and Finance," Journal of Economic Literature, American Economic Association, vol. 35(1), pages 13-39, March.
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