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Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan

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Author Info

  • Arsalan Mujahid Ghouri

    ()
    (Faculty Of Management And Social Sciences)

  • Naveed Ur Rehman Khan

    ()
    (Faculty Of Management And Social Sciences, Institute Of Business And Technology, Karachi, Pakistan)

  • Muhammad Abdul Malik

    ()
    (Federal Urdu University Of Arts, Science And Technology, Karachi, Pakistan)

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    Abstract

    Marketing is necessity of every business. In the context of local textile industry of Pakistan, Ghouri et al. (2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing practices are carrying out and textile firms wasting their time and money on marketing practices and forgone the potential benefits.

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    File URL: http://journals.univ-danubius.ro/index.php/euroeconomica/article/view/904/788
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    Bibliographic Info

    Article provided by Danubius University of Galati in its journal Euroeconomica.

    Volume (Year): (2011)
    Issue (Month): 28 (May)
    Pages: 99-107

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    Handle: RePEc:dug:journl:y:2011:i:28:p:99-107

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    Web page: http://www.euroeconomica-danubius.ro/
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    Related research

    Keywords: Marketing practices: Textile industry: Firm’s performance: Pakistan;

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