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Corporate environmental market responsiveness: A model of individual and organizational drivers

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  • Rivera-Camino, Jaime
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    Abstract

    This study examines the psychological and organizational drivers of corporate environmental market responsiveness (CEMR). Drawing on the relevant literature, the study identifies several variables of potential importance in CEMR and builds on the theory of planned behavior to propose a model of hypothesized relationships among these variables. The study tests hypotheses in an empirical study using a large sample of environmental managers from eleven members of the European Environmental Agency. The research findings show that the environmental behaviors of managers are largely determined by social judgments and perceptions. The present study has implications for managers who wish to pursue an environmental market-oriented approach to business. These results also have important implications for organizational theory and the debates about whether economic or social factors determine the effects of environmental issues on competitive advantage.

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    File URL: http://www.sciencedirect.com/science/article/pii/S0148296311002384
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 65 (2012)
    Issue (Month): 3 ()
    Pages: 402-411

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    Handle: RePEc:eee:jbrese:v:65:y:2012:i:3:p:402-411

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    Web page: http://www.elsevier.com/locate/jbusres

    Related research

    Keywords: Environmental responsiveness; Theory of planned behavior; Managers' decision-making; European firms; Green marketing;

    References

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    1. Aragon-Correa, Juan Alberto & Matias-Reche, Fernando & Senise-Barrio, Maria Eugenia, 2004. "Managerial discretion and corporate commitment to the natural environment," Journal of Business Research, Elsevier, vol. 57(9), pages 964-975, September.
    2. Arthur T. Denzau & Douglass C. North, 1993. "Shared Mental Models: Ideologies and Institutions," Economic History 9309003, EconWPA.
    3. Sea-Jin Chang & Arjen van Witteloostuijn & Lorraine Eden, 2010. "From the Editors: Common method variance in international business research," Journal of International Business Studies, Palgrave Macmillan, vol. 41(2), pages 178-184, February.
    4. Banerjee, Subhabrata Bobby, 2002. "Corporate environmentalism: the construct and its measurement," Journal of Business Research, Elsevier, vol. 55(3), pages 177-191, March.
    5. Pujari, Devashish & Wright, Gillian & Peattie, Ken, 2003. "Green and competitive: Influences on environmental new product development performance," Journal of Business Research, Elsevier, vol. 56(8), pages 657-671, August.
    6. Schlicht, Ekkehart, 1992. "On Custom," Darmstadt Discussion Papers in Economics 37769, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute of Economics (VWL).
    7. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    8. Menguc, Bulent & Ozanne, Lucie K., 2005. "Challenges of the "green imperative": a natural resource-based approach to the environmental orientation-business performance relationship," Journal of Business Research, Elsevier, vol. 58(4), pages 430-438, April.
    9. Judith Petts, 1998. "Environmental Responsiveness, Individuals and Organizational Learning: SME Experience," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 41(6), pages 711-730.
    10. Raymond Hartman & David Wheeler & Manjula Singh, 1997. "The cost of air pollution abatement," Applied Economics, Taylor & Francis Journals, vol. 29(6), pages 759-774.
    11. Stephen Fineman, 1996. "Green Stakeholders: Industry Interpretations And Response," Journal of Management Studies, Wiley Blackwell, vol. 33(6), pages 715-730, November.
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