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Vers une meilleure compréhension des décisions stratégiques:l'apport de la méthode des scénarios

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  • Emmanuelle Reynaud

    (Université de Lyon 3)

Abstract

This article explores the contributions of the method of scenarios in the identification of what motivates strategic decisions. Direct data collecting methods implicitly postulate that the individual is sincere and is a priori rational. Yet, the characteristics of strategic decisions are such that these hypotheses can never be true. This is why the author proposes a different method of investigation. An empirical study concerning the decision to protect the environment that compares data collected by both directive interviews and the method of scenarios shows the superiority of the second method when it comes to strategic decisions.

Suggested Citation

  • Emmanuelle Reynaud, 2001. "Vers une meilleure compréhension des décisions stratégiques:l'apport de la méthode des scénarios," Revue Finance Contrôle Stratégie, revues.org, vol. 4(2), pages 183-214, March.
    • Handle: RePEc:dij:revfcs:v:4:y:2001:i:q2:p:183-214
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    References listed on IDEAS

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    Cited by:

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    More about this item

    Keywords

    qualitative methods; projective methods; method of scenarios; strategic decision.;
    All these keywords.

    JEL classification:

    • B59 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Other
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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