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Le diagnostic stratégique: une démarche de construction de sens

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Author Info
Christian Marmuse () (Université de Lille 2)
Abstract

This article relates to the manner of posing a strategic diagnosis in a situation of uncertainty as a step of construction of direction much more than like a simple method of observation of reality and deduction of the most projecting features. The diagnosis is presented there like an ambivalent concept directed towards the construction of a representation by and within an organization. The step of construction of direction makes it possible to regard the diagnosis in turn as anchored in the construction of identity, like a process of retrospective rebuilding, a process of enactment, having a social and organisational dimension, a process " in progress ", selective and using the reference frame of plausible rather than that of exactitude.

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File URL: http://www.u-bourgogne.fr/LEG/rev/024104.pdf
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Publisher Info
Article provided by Editions Economica in its journal Revue Finance Contrôle Stratégie.

Volume (Year): 2 (1999)
Issue (Month): 4 (December)
Pages: 77-104
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Handle: RePEc:dij:revfcs:v:2:y:1999:i:q4:p:77-104

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Related research
Keywords: strategic diagnosis; construction of direction; plausible.;

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This page was last updated on 2009-12-17.


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