IDEAS home Printed from https://ideas.repec.org/a/cup/jomorg/v19y2013i03p314-337_00.html
   My bibliography  Save this article

Customer participation and new product development outcomes: The moderating role of product innovativeness

Author

Listed:
  • Lin, Ming-Ji James
  • Tu, Yu-Cheng
  • Chen, Der-Chao
  • Huang, Chin-Hua

Abstract

Investigation of customer participation in new product development (NPD) performance has yielded conflicting results. This study explores the idea that intensive customer participation is not always better. Instead, the usefulness of customer participation in NPD is determined by the fit between product innovativeness and customer participation as information providers and as co-developers. An empirical study of 196 NPD projects of Taiwanese high-tech firms is analyzed by structural equation modeling. The findings show that product innovativeness negatively moderates the impact of customer participation as information providers on NPD outcome. Thus, the greater the involvement of customer participation as information providers in radical innovation projects, the lower the NPD outcome. Moreover, our results also indicate that product innovativeness positively affects the relationship between customer participation as a co-developer and NPD outcome, which suggest that the more customer participation as a co-developer in a radical innovation project, the better the NPD outcome.

Suggested Citation

  • Lin, Ming-Ji James & Tu, Yu-Cheng & Chen, Der-Chao & Huang, Chin-Hua, 2013. "Customer participation and new product development outcomes: The moderating role of product innovativeness," Journal of Management & Organization, Cambridge University Press, vol. 19(3), pages 314-337, May.
    • Handle: RePEc:cup:jomorg:v:19:y:2013:i:03:p:314-337_00
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S1839352713000082/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sabit Veselaj & Magnus Thor Torfason, 2019. "When To Call The Customer? Timing Of Customer Involvement In The Development Of New Products And Services," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(01), pages 1-31, January.
    2. Mota, Renata de Oliveira & Godinho Filho, Moacir & Osiro, Lauro & Ganga, Gilberto Miller Devós & Mendes, Glauco Henrique de Sousa, 2021. "Unveiling the relationship between drivers and capabilities for reduced time-to-market in start-ups: A multi-method approach," International Journal of Production Economics, Elsevier, vol. 233(C).
    3. Todd Morgan & Sergey Alexander Anokhin & Chanho Song & Natalia Chistyakova, 2019. "The role of customer participation in building new product development speed capabilities in turbulent environments," International Entrepreneurship and Management Journal, Springer, vol. 15(1), pages 119-133, March.
    4. Cheng, Cong & Yang, Monica, 2019. "Creative process engagement and new product performance: The role of new product development speed and leadership encouragement of creativity," Journal of Business Research, Elsevier, vol. 99(C), pages 215-225.
    5. Susana Lopes & Alvaro Dias & Leandro Pereira & Vasco Santos, 2022. "The Outcomes of Entrepreneurship, Relational Capital and Innovativeness on Tourist Satisfaction," Sustainability, MDPI, vol. 14(20), pages 1-18, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:jomorg:v:19:y:2013:i:03:p:314-337_00. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/jmo .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.