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Nudging the obese: a UK–US consideration

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  • Oliver, Adam
  • Ubel, Peter

Abstract

Over recent years, nudge policies have become increasingly popular (if somewhat confused) internationally. This article attempts to clarify what a nudge entails, and critically summarises some of the nudge policies that have been proposed to motivate weight loss in the United Kingdom and the United States. Despite the fact that most of the evidence on nudge-related policy has so far been produced in the United States, and that the leading nudge champions are American, the United Kingdom, at least with respect to considering policy interventions of this kind at the national level, appears to be relatively advanced. That said, nudge interventions remain of marginal practical import everywhere, and are never going to solve completely the obesity problem. Nonetheless, even a marginal effect may extend and improve many lives, a result that would satisfy most behavioural economists.

Suggested Citation

  • Oliver, Adam & Ubel, Peter, 2014. "Nudging the obese: a UK–US consideration," Health Economics, Policy and Law, Cambridge University Press, vol. 9(3), pages 329-342, July.
    • Handle: RePEc:cup:hecopl:v:9:y:2014:i:03:p:329-342_00
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    Cited by:

    1. Manthri Savani, Manu, 2019. "Can commitment contracts boost participation in public health programmes?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 82(C).
    2. Dioikitopoulos, Evangelos V. & Minos, Dimitrios & Vandoros, Sotiris, 2020. "The (Agri-)Cultural origins of obesity," Social Science & Medicine, Elsevier, vol. 244(C).
    3. Laiou, Elpiniki & Rapti, Iro & Schwarzer, Ralf & Fleig, Lena & Cianferotti, Luisella & Ngo, Joy & Rizos, Evangelos C. & Wetle, Terrie Fox & Kahlmeier, Sonja & Vigilanza, Antonella & Tsilidis, Konstant, 2021. "Review: Nudge interventions to promote healthy diets and physical activity," Food Policy, Elsevier, vol. 102(C).

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