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Heterogeneous Preferences for Oysters: Evidence from Field Experiments

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  • Li, Tongzhe
  • Kecinski, Maik
  • Messer, Kent D.

Abstract

This study uses field experiments to investigate consumer preferences for oysters. In total, 486 adult participants completed a series of revealed-preference dichotomous-choice tasks and a demographic survey. Using a random effects logit model, we investigate factors that influence participants’ decisions to purchase oysters. As expected, price had a significant negative effect, while income had a positive effect. Older individuals and those who were relatively selective regarding shell color or smell are less likely to buy oysters, but consumers who valued size, oyster species, and harvest location were willing to pay more.

Suggested Citation

  • Li, Tongzhe & Kecinski, Maik & Messer, Kent D., 2017. "Heterogeneous Preferences for Oysters: Evidence from Field Experiments," Agricultural and Resource Economics Review, Cambridge University Press, vol. 46(2), pages 296-314, August.
    • Handle: RePEc:cup:agrerw:v:46:y:2017:i:02:p:296-314_00
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    Cited by:

    1. Kecinski, Maik & Messer, Kent D. & Peo, Audrey J., 2018. "When Cleaning Too Much Pollution Can Be a Bad Thing: A Field Experiment of Consumer Demand for Oysters," Ecological Economics, Elsevier, vol. 146(C), pages 686-695.
    2. Tongzhe Li & Kent D. Messer & Alisher Mamadzhanov & Jill J. McCluskey, 2020. "Preferences for local food: Tourists versus local residents," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(4), pages 429-444, December.
    3. Zheng, Qiujie & Levallet, Nadège & Yang, Wei & Davis, Christopher, 2023. "Consumer valuation of aquaculture product attribute improvements by technologically-enabled innovation: The case of Maine oysters," 2023 Annual Meeting, July 23-25, Washington D.C. 335659, Agricultural and Applied Economics Association.

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