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Vers une consommation plus affective ?

Author

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  • Marc Filser

Abstract

As the shortcoming of the dominant models of consumer behavior have become increasingly obvious, theories witch take into account the affective states of the consumer appear promising. The author reflects on their usefulness and on their implications for the evolution of marketing methods.

Suggested Citation

  • Marc Filser, 2015. "Vers une consommation plus affective ?," Revue française de gestion, Lavoisier, vol. 0(8), pages 173-187.
    • Handle: RePEc:cai:rfglav:rfg_253_0173
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    Citations

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    Cited by:

    1. Sabrina ELBACHIR & Abderrahmane CHENINI, 2016. "The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 10-19.
    2. Alain Debenedetti, 2005. "Le concept d'attachement au lieu : état de l'art et voies de recherche dans le contexte du lieu de loisirs," Post-Print hal-01214660, HAL.
    3. Bertil Sylvander & Marc Leusie, 2001. "La déqualification des OGM aux yeux des consommateurs: des attitudes aux conceptions," Économie rurale, Programme National Persée, vol. 266(1), pages 45-57.
    4. Etienne, Jean-François, 2009. "Formation de l’audience et comportement du consommateur : le cas de la presse sportive périodique," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4389 edited by Mariet, François.
    5. Muhammad Zubair Haroon, Mirza Amin ul Haq, Najmonnisa, 2015. "Impact of Role Model on Behavioral and Purchase Intentions among Youngsters: Empirical Evidence from Karachi, Pakistan," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 243-255, October.
    6. Mollard, A. & Rambonilaza, M. & Vollet, D., 2004. "Market structure and environmental amenities in hedonic pricing of rural cottages," Working Papers 200427, Grenoble Applied Economics Laboratory (GAEL).
    7. BONNIN, Gaël, 1998. "L'observation des comportements au point de vente : vers une étude de la valorisation de la visite au magasin. / Observation of behaviors at the point of sale: towards a study of shopping visit's valu," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 1998-04, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
    8. Mohamed Abdellatif Abu Auf & Salniza Bt Mohamed Salleh & Rushami Zien Yusoff, 2016. "The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1034-1038.
    9. LEMOINE, Jean-François & PLICHON, Véronique, 2000. "Le rôle des facteurs situationnels dans l'explication des réactions affectives du consommateur à l'intérieur d'un point de vente. / The Role of Situational Factors in the Understanding of Consumer Aff," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2000-04, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.

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