IDEAS home Printed from https://ideas.repec.org/p/lat/gstion/1998-04.html
   My bibliography  Save this paper

L'observation des comportements au point de vente : vers une étude de la valorisation de la visite au magasin. / Observation of behaviors at the point of sale: towards a study of shopping visit's value

Author

Listed:
  • BONNIN, Gaël

    (LATEC-CREGO - CNRS - IAE - Université de Bourgogne)

Abstract

La façon de mener l'observation des comportements en magasin est conditionnée par l'approche théorique sous-jacente. Une approche centrée sur les produits conduit à une observation objectivante, décontextualisante, et à une interprétation décisionnelle. La prise en compte des renouvellements théoriques conduit à mener une observation plus large, afin de mettre en évidence la valorisation de l'acte de magasinage. The way to observe behaviors at the point of sale is dependent on the theoretical approach adopted. A focus on products leads to an objective, isolating observation, which is supposed to measure decision making. Theoritical renewals lead to a windened observation, that monitor consumers' shopping act.

Suggested Citation

  • BONNIN, Gaël, 1998. "L'observation des comportements au point de vente : vers une étude de la valorisation de la visite au magasin. / Observation of behaviors at the point of sale: towards a study of shopping visit's valu," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 1998-04, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
    • Handle: RePEc:lat:gstion:1998-04
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    References listed on IDEAS

    as
    1. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    2. Russell, James A & Mehrabian, Albert, 1976. "Environmental Variables in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(1), pages 62-63, June.
    3. Newman, Joseph W & Lockeman, Bradley D, 1975. "Measuring Prepurchase Information Seeking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 216-222, December.
    4. Bloch, Peter H & Sherrell, Daniel L & Ridgway, Nancy M, 1986. "Consumer Search: An Extended Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 119-126, June.
    5. Marc Filser, 2015. "Vers une consommation plus affective ?," Revue française de gestion, Lavoisier, vol. 0(8), pages 173-187.
    6. Swinyard, William R, 1993. "The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 271-280, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yoon, Sungjoon & Park, Ji Eun, 2018. "Tests of in-store experience and socially embedded measures as predictors of retail store loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 111-119.
    2. repec:dgr:rugsom:04f04 is not listed on IDEAS
    3. Christine Gonzalez & Élodie Huré & Karine Picot-Coupey, 2013. "Mobile application value for consumers," Economics Working Paper Archive (University of Rennes 1 & University of Caen) 201340, Center for Research in Economics and Management (CREM), University of Rennes 1, University of Caen and CNRS.
    4. MULLICK Naushadul Haque, 2013. "Enhancing The Image & Brand Equity Of A Shopping Mall," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 8(3), pages 72-81, Decembre.
    5. LEMOINE, Jean-François & PLICHON, Véronique, 2000. "Le rôle des facteurs situationnels dans l'explication des réactions affectives du consommateur à l'intérieur d'un point de vente. / The Role of Situational Factors in the Understanding of Consumer Aff," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2000-04, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
    6. Zhou, Jiaying & Dahana, Wirawan Dony & Ye, Qiongwei & Zhang, Qingyu & Ye, Mingqi & Li, Xi, 2023. "Hedonic service consumption and its dynamic effects on sales in the brick-and-mortar retail context," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    7. Vikas Gautam, 2016. "Composition of online shopping experience: Evidence from India," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 6(10), pages 249-260, October.
    8. Sirgy, M. Joseph & Lee, Dong-Jin & Yu, Grace B. & Gurel-Atay, Eda & Tidwell, John & Ekici, Ahmet, 2016. "Self-expressiveness in shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 292-299.
    9. An, Myoung-a & Han, Sang-Lin, 2020. "Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment," Journal of Business Research, Elsevier, vol. 120(C), pages 389-397.
    10. Jackson, Vanessa & Stoel, Leslie & Brantley, Aquia, 2011. "Mall attributes and shopping value: Differences by gender and generational cohort," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 1-9.
    11. Mohamed Abdellatif Abu Auf & Salniza Bt Mohamed Salleh & Rushami Zien Yusoff, 2016. "The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1034-1038.
    12. Babin, Barry J. & Babin, Laurie, 2001. "Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value," Journal of Business Research, Elsevier, vol. 54(2), pages 89-96, November.
    13. Jian Ming Luo & Chi Fung Lam & Hongyu Wang, 2021. "Exploring the Relationship Between Hedonism, Tourist Experience, and Revisit Intention in Entertainment Destination," SAGE Open, , vol. 11(4), pages 21582440211, October.
    14. Luis-Edwin Chimborazo-Azogue & Marta Frasquet & Alejandro Molla-Descals & Maria-Jose Miquel-Romero, 2021. "Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model," Sustainability, MDPI, vol. 13(13), pages 1-17, June.
    15. Pedro Quelhas Brito & Peter J. McGoldrick & Umesh Ramchandra Raut, 2019. "Shopping Centre Patronage: Situational Factors Against Affect," Vision, , vol. 23(2), pages 189-196, June.
    16. Kim, Jiyeon & Forsythe, Sandra, 2008. "Adoption of Virtual Try-on technology for online apparel shopping," Journal of Interactive Marketing, Elsevier, vol. 22(2), pages 45-59.
    17. Mallika Srivastava, 2018. "To Study the Relationship between Service Encounter and Retail Experience on Customer Satisfaction and Customer Loyalty with Impact of Loyalty Program Membership," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(3), pages 66-77, September.
    18. Ben Mimoun, Mohammed Slim & Poncin, Ingrid, 2015. "A valued agent: How ECAs affect website customers' satisfaction and behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 70-82.
    19. Sinha, Piyush Kumar & Uniyal, Dwarika Prasad, 2016. "Impact of Store format on Shopping Involvement," IIMA Working Papers WP2016-06-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    20. Sabrina ELBACHIR & Abderrahmane CHENINI, 2016. "The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 10-19.
    21. Broekhuizen, Thijs L.J. & Jager, Wander, 2004. "A conceptual model of channel choice: measuring online and offline shopping value perceptions," Research Report 04F04, University of Groningen, Research Institute SOM (Systems, Organisations and Management).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:lat:gstion:1998-04. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/latecfr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.