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Consumer's behaviour on food markets

Author

Listed:
  • Karel ŠRÉDL

    (Faculty of Economics and Management, Czech University of Life Sciences, Prague, Czech Republic)

  • Alexandr SOUKUP

    (Faculty of Economics and Management, Czech University of Life Sciences, Prague, Czech Republic)

Abstract

The article is interested in the problems of consumer's behaviour in the food market and namely the determining factors of his (her) behaviour according to the neoclassical theory approaches and its modern modifications, which are compared here with the concepts of other authors. It also is interested in the possibilities of the marginalist analytical apparatus in the consumer's decision-making.

Suggested Citation

  • Karel ŠRÉDL & Alexandr SOUKUP, 2011. "Consumer's behaviour on food markets," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 57(3), pages 140-144.
    • Handle: RePEc:caa:jnlage:v:57:y:2011:i:3:id:7-2010-agricecon
    DOI: 10.17221/7/2010-AGRICECON
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    References listed on IDEAS

    as
    1. Chris Starmer, 2000. "Developments in Non-expected Utility Theory: The Hunt for a Descriptive Theory of Choice under Risk," Journal of Economic Literature, American Economic Association, vol. 38(2), pages 332-382, June.
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