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Innovationen während der Corona-Krise durch externe Interventionen in Tourismusbetrieben

Author

Listed:
  • Eitzenberger Florian J.

    (Hochschule Konstanz (HTWG), Alfred-Wachtel-Straße 8, 78462 Konstanz, Deutschland)

  • Buentge Stina

    (Hochschule Konstanz (HTWG), Jungerhalde 79, 78464 Konstanz, Deutschland)

  • Kromer Luzie

    (TU Berlin, Straße des 17. Juni 135, 10623 Berlin, H4138, Deutschland)

  • Mayer Victoria

    (, Ohmenhäuserstraße 2, 72127 Kusterdingen, Deutschland)

  • Lindemann Sabrina

    (, Schwabstraße 29, 78462 Waiblingen, Deutschland)

  • Thimm Tatjana

    (Hochschule Konstanz (HTWG), Alfred-Wachtel-Straße 8, 78462 Konstanz, Deutschland)

Abstract

Dieser Beitrag untersucht, ob externe Interventionen, in Form von Forschung und/oder Wissenschaftskommunikation, als Mediator für Innovationen in Krisenzeiten in der Tourismusbranche fungieren können. Dabei wird anhand dreier Case Studies diskutiert, inwiefern die Corona-Krise ein Window-of-opportunity für innovative Geschäftsmodelle im Tourismus darstellen konnte. Die Projektergebnisse geben Hinweise darauf, dass Krisen im Allgemeinen und Wissenschaftskommunikation im Speziellen als Push-Faktoren Innovationen befördern können. Zwar kam es bei den Projektpartnern zu einer Entwicklung von Innovationen im Projektzeitraum, jedoch wurde die Implementierung vermehrt in eine unbestimmte Zukunft verschoben. Durch die damit verbundene Rückkehr zum Status-Quo blieben die angestoßenen Innovationen zu einem Großteil auf einer konzeptionellen Ebene. Dies deutet auf eine Attitude-behavior-gap in Bezug auf die Schaffung und Umsetzung von Innovationen in Krisenzeiten.

Suggested Citation

  • Eitzenberger Florian J. & Buentge Stina & Kromer Luzie & Mayer Victoria & Lindemann Sabrina & Thimm Tatjana, 2023. "Innovationen während der Corona-Krise durch externe Interventionen in Tourismusbetrieben," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 15(1), pages 78-99, March.
    • Handle: RePEc:bpj:touwis:v:15:y:2023:i:1:p:78-99:n:6
    DOI: 10.1515/tw-2022-0007
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    References listed on IDEAS

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