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Zur Kontextualisierung der Unternehmenskultur als Führungsgröße international operierender Hotelunternehmen: Theoretische Fundierung und empirische Erkenntnisse

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  • A.Gardini Marco

    (Hochschule Kempten, Bahnhofstraße 61, D-87435Kempten, Germany)

Abstract

Angesichts der seit einigen Jahrzehnten zu beobachtenden Entwicklung der verstärkten Internationalisierung von Hotelunternehmen sieht sich das Management multinationaler Hotelgesellschaften zunehmend mit länderübergreifenden und interkulturellen Führungsaufgaben und Herausforderungen konfrontiert. Eine vielbeachtete Sonderstellung unter den Führungsansätzen nimmt in der internationalen Managementliteratur dabei die Unternehmenskultur ein, im Sinne einer normativen Steuerung internationaler Koordinations- und Integrationsprozesse. Entsprechend werden im vorliegenden Beitrag die Rolle und die Relevanz der Unternehmenskultur als Führungsgröße in der internationalen Hotellerie einer theoriegeleiteten Kontextualisierung unterzogen. Ziel ist dabei, den Zusammenhang zwischen den Besonderheiten der Hotellerie und der Unternehmenskultur im Hinblick auf das Management und den Erfolg multinationaler Hotelunternehmen zu beleuchten.

Suggested Citation

  • A.Gardini Marco, 2018. "Zur Kontextualisierung der Unternehmenskultur als Führungsgröße international operierender Hotelunternehmen: Theoretische Fundierung und empirische Erkenntnisse," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 10(2), pages 185-210, October.
    • Handle: RePEc:bpj:touwis:v:10:y:2018:i:2:p:185-210:n:2
    DOI: 10.1515/tw-2018-0013
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    References listed on IDEAS

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