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Letter Traffic Demand in the UK: An Analysis by Product and Envelope Content Type

Author

Listed:
  • Veruete-McKay Leticia

    (Royal Mail Group)

  • Soteri Soterios

    (Royal Mail Group)

  • Nankervis John C.

    (University of Essex)

  • Rodriguez Frank

    (Oxera)

Abstract

National postal operators offer a range of mail products to customers. It is likely that demand elasticities for these products differ across both service types and their requirements for sending mail. This paper examines time series data for addressed inland mail in the UK for three broad product categories of mail in order to identify the key drivers of the demand for letter traffic and letter substitution. For the first time, total addressed inland mail in the UK was segmented into mail content categories and preliminary estimates for the drivers of UK letter mail substitution for social, transactional and direct mail are provided.

Suggested Citation

  • Veruete-McKay Leticia & Soteri Soterios & Nankervis John C. & Rodriguez Frank, 2011. "Letter Traffic Demand in the UK: An Analysis by Product and Envelope Content Type," Review of Network Economics, De Gruyter, vol. 10(3), pages 1-28, September.
    • Handle: RePEc:bpj:rneart:v:10:y:2011:i:3:n:10
    DOI: 10.2202/1446-9022.1233
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    References listed on IDEAS

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    1. Saikkonen, Pentti, 1991. "Asymptotically Efficient Estimation of Cointegration Regressions," Econometric Theory, Cambridge University Press, vol. 7(1), pages 1-21, March.
    2. Gerrard, W J & Godfrey, L G, 1998. "Diagnostic Checks for Single-Equation Error-Correction and Autoregressive Distributed Lag Models," The Manchester School of Economic & Social Studies, University of Manchester, vol. 66(2), pages 222-237, March.
    3. Neil R. Ericsson & James G. MacKinnon, 2002. "Distributions of error correction tests for cointegration," Econometrics Journal, Royal Economic Society, vol. 5(2), pages 285-318, June.
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    Cited by:

    1. Frédérique Fève & Thierry Magnac & Soterios Soteri, 2020. "Demand Elasticities at the Intensive and Extensive Margins for Advertising Mail Traffic in the UK," Topics in Regulatory Economics and Policy, in: Pier Luigi Parcu & Timothy J. Brennan & Victor Glass (ed.), The Changing Postal Environment, pages 213-224, Springer.
    2. Frédérique Fève & Jean-Pierre Florens & Leticia Veruete-McKay & Frank Rodriguez & Soterios Steri & Frank Rodriguez, 2012. "Uncertainty and Projections of the Demand for Mail," Chapters, in: Michael A. Crew & Paul R. Kleindorfer (ed.), Multi-Modal Competition and the Future of Mail, chapter 6, Edward Elgar Publishing.
    3. De Donder Philippe & Cremer Helmuth & Dudley Paul & Rodriguez Frank, 2011. "Welfare and Pricing of Mail in a Communications Market," Review of Network Economics, De Gruyter, vol. 10(3), pages 1-24, September.
    4. Marzena Jarosik & John Nankervis & Jonathan Pope & Soterios Soteri & Leticia Veruete-McKay, 2013. "Letter traffic demand in the UK: some new evidence and review of econometric analysis over the past decade," Chapters, in: Michael A. Crew & Paul R. Kleindorfer (ed.), Reforming the Postal Sector in the Face of Electronic Competition, chapter 14, pages 194-210, Edward Elgar Publishing.
    5. Neil Kellard & Denise Osborn & Jerry Coakley & Frank Rodriguez & Soterios Soteri & Leticia Veruete-McKay, 2015. "Papers with John on the Demand for Mail," Journal of Time Series Analysis, Wiley Blackwell, vol. 36(5), pages 650-652, September.
    6. Leticia Veruete-McKay & Robert Sheldon & Peter Burge & Alison Lawrence, 2013. "Electronic substitution and postal price elasticities: a customer market approach," Chapters, in: Michael A. Crew & Paul R. Kleindorfer (ed.), Reforming the Postal Sector in the Face of Electronic Competition, chapter 16, pages 226-240, Edward Elgar Publishing.

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