Do People Value Racial Diversity? Evidence from Nielsen Ratings
AbstractNielsen ratings for ABC's Monday Night Football are significantly higher when the game involves a black quarterback. In this paper, we consider competing explanations for this effect. First, quarterback race might proxy for other player or team attributes. Second, black viewership patterns might be sensitive to quarterback race. Third, viewers of all races might be exhibiting a taste for diversity. We use both ratings data and evidence on racial attitudes from the General Social Survey to test these hypotheses empirically. The evidence strongly supports the taste-for-diversity hypothesis, while suggesting some role for black own-race preferences as well.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by De Gruyter in its journal The B.E. Journal of Economic Analysis & Policy.
Volume (Year): 5 (2005)
Issue (Month): 1 (February)
Contact details of provider:
Web page: http://www.degruyter.com
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Myers, Caitlin Knowles, 2005.
"Discrimination as a Competitive Device: The Case of Local Television News,"
IZA Discussion Papers
1802, Institute for the Study of Labor (IZA).
- Myers Caitlin Knowles, 2008. "Discrimination as a Competitive Device: The Case of Local Television News," The B.E. Journal of Economic Analysis & Policy, De Gruyter, De Gruyter, vol. 8(1), pages 1-28, August.
- Caitlin Knowles Myers, 2005. "Discrimination as a Competitive Device: The Case of Local Television News," Middlebury College Working Paper Series, Middlebury College, Department of Economics 0526, Middlebury College, Department of Economics.
- Lee Jungmin, 2009.
"American Idol: Evidence on Same-Race Preferences,"
The B.E. Journal of Economic Analysis & Policy, De Gruyter,
De Gruyter, vol. 9(1), pages 1-21, July.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.