IDEAS home Printed from https://ideas.repec.org/a/bpj/bejeap/v15y2015i2p891-926n3.html
   My bibliography  Save this article

Discriminatory Pricing and Spatial Competition in Two-Sided Media Markets

Author

Listed:
  • Kodera Toshiki

    (Faculty of Management and Economics, Aomori Public University)

Abstract

This study describes a spatial model of price discrimination in two-sided media markets. Given that media platforms offer a uniform price for consumers and either a uniform or discriminatory price for advertisers, we compare a platform’s profit and welfare under these two different pricing schemes. In contrast to the well-known result that price discrimination based on a consumer’s location leads to lower profits, if consumers have a strong aversion to advertising, we show that a platform’s profit is better off under price discrimination. In addition, if consumers rather dislike advertising, we show that price discrimination is detrimental to both a platform’s profit and the consumer’s welfare.

Suggested Citation

  • Kodera Toshiki, 2015. "Discriminatory Pricing and Spatial Competition in Two-Sided Media Markets," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 15(2), pages 891-926, April.
    • Handle: RePEc:bpj:bejeap:v:15:y:2015:i:2:p:891-926:n:3
    DOI: 10.1515/bejeap-2013-0178
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/bejeap-2013-0178
    Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.
    File URL: https://libkey.io/10.1515/bejeap-2013-0178?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Motta,Massimo, 2004. "Competition Policy," Cambridge Books, Cambridge University Press, number 9780521016919.
    2. Norbert Schulz, 2007. "Does the Service Argument Justify Resale Price Maintenance?," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 163(2), pages 236-255, June.
    3. Gil, Ricard & Riera-Crichton, Daniel, 2011. "Price discrimination and competition in two-sided markets: Evidence from the Spanish local TV industry," IESE Research Papers D/894, IESE Business School.
    4. Caillaud, Bernard & Jullien, Bruno, 2003. "Chicken & Egg: Competition among Intermediation Service Providers," RAND Journal of Economics, The RAND Corporation, vol. 34(2), pages 309-328, Summer.
    5. Belleflamme,Paul & Peitz,Martin, 2010. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9780521681599, November.
    6. Oecd, 2004. "Competition Policy in Subsidies and State Aid," OECD Journal: Competition Law and Policy, OECD Publishing, vol. 6(1), pages 109-173.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stefan Behringer & Lapo Filistrucchi, 2015. "Areeda–Turner in Two-Sided Markets," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 46(3), pages 287-306, May.
    2. Marie-Laure Allain & Emeric Henry & Margaret Kyle, 2016. "Competition and the Efficiency of Markets for Technology," Management Science, INFORMS, vol. 62(4), pages 1000-1019, April.
    3. Zhiyong Liu & Yue Qiao, 2012. "Abuse of Market Dominance Under China’s 2007 Anti-monopoly Law: A Preliminary Assessment," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 41(1), pages 77-107, August.
    4. Elias Carroni, 2018. "Behaviour-based price discrimination with cross-group externalities," Journal of Economics, Springer, vol. 125(2), pages 137-157, October.
    5. Yasunori Ouchida & Daisaku Goto, 2012. "What is the socially desirable formation of environmental R&D?," IDEC DP2 Series 2-6, Hiroshima University, Graduate School for International Development and Cooperation (IDEC).
    6. Alessandro D. SCOPELLITI, 2010. "Competition And Economic Growth: A Critical Survey Of The Theoretical Literature," Journal of Applied Economic Sciences, Spiru Haret University, Faculty of Financial Management and Accounting Craiova, vol. 5(1(11)_Spr), pages 70-93.
    7. Yasunori Ouchida & Daisaku Goto, 2014. "Environmental Research Joint Ventures and Time-Consistent Emission Tax," Working Papers 2014.35, Fondazione Eni Enrico Mattei.
    8. Claire Borsenberger & Helmuth Cremer & Denis Joram & Jean-Marie Lozachmeur, 2018. "Vertical Integration in the E-Commerce Sector," Topics in Regulatory Economics and Policy, in: Pier Luigi Parcu & Timothy J. Brennan & Victor Glass (ed.), New Business and Regulatory Strategies in the Postal Sector, pages 143-160, Springer.
    9. Klaus Abbink & Jordi Brandts, 2005. "Collusion in Growing and Shrinking Markets: Empirical Evidence from Experimental Duopolies," Working Papers 168, Barcelona School of Economics.
    10. Christos Genakos & Pantelis Koutroumpis & Mario Pagliero, 2018. "The Impact of Maximum Markup Regulation on Prices," Journal of Industrial Economics, Wiley Blackwell, vol. 66(2), pages 239-300, June.
    11. Takanori Adachi & Takeshi Ebina & Makoto Hanazono, 2011. "Option Package Bundling," KIER Working Papers 785, Kyoto University, Institute of Economic Research.
    12. Motta, Massimo & Tarantino, Emanuele, 2021. "The effect of horizontal mergers, when firms compete in prices and investments," International Journal of Industrial Organization, Elsevier, vol. 78(C).
    13. Elias Carroni, 2018. "Poaching in media: Harm to subscribers?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 27(2), pages 221-236, June.
    14. Qihong Liu & Konstantinos Serfes, 2013. "Price Discrimination in Two‐Sided Markets," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 22(4), pages 768-786, December.
    15. Zanchettin, Piercarlo & Mukherjee, Arijit, 2017. "Vertical integration and product differentiation," International Journal of Industrial Organization, Elsevier, vol. 55(C), pages 25-57.
    16. Spagnolo, Giancarlo & Potters, Jan & Bigoni, Maria, 2012. "Flexibility and Collusion with Imperfect Monitoring," CEPR Discussion Papers 8877, C.E.P.R. Discussion Papers.
    17. David Bardey & Marcela Meléndez, 2012. "La economía de los mercados de dos lados: aplicación al análisis de las tarjetas de pago en Colombia," Documentos CEDE 10021, Universidad de los Andes, Facultad de Economía, CEDE.
    18. Peitz, Martin & Valletti, Tommaso, 2015. "Reassessing competition concerns in electronic communications markets," Telecommunications Policy, Elsevier, vol. 39(10), pages 896-912.
    19. Charles Angelucci & Julia Cagé, 2019. "Newspapers in Times of Low Advertising Revenues," American Economic Journal: Microeconomics, American Economic Association, vol. 11(3), pages 319-364, August.
    20. Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2016. "Inter-firm price coordination in a two-sided market," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 101-112.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:bejeap:v:15:y:2015:i:2:p:891-926:n:3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.