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New Marketing Tendencies In The Romanian Wine Industry

Author

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  • FUCIU Mircea

    (Lucian Blaga University of Sibiu, Romania)

Abstract

In the last decade or so, the Romanian wine industry has changed and developed greatly, by the increase of wine producers, especially the niche producers, alongside the traditional, big, producers. The paper aims to understand the new tendencies in the field of marketing, that occur on the wine industry of Romania, as well as the changes that take place in the minds and lives of the consumers in the context of the online world, combined with new trends and technologies that can be used by the consumers. Secondly, the paper represents a secondary data analysis of the International and Romanian Wine Industry, in terms of production and consumption, we also presented a short profile of the Romanian wine consumer, as a result of a survey developed by wine industry organisation. The paper shows some new trends of the wine industry, underlined by the specialists, as well as technologies and methods of marketing interaction with the consumers used by the Romanian producers of this product.

Suggested Citation

  • FUCIU Mircea, 2020. "New Marketing Tendencies In The Romanian Wine Industry," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 15(1), pages 31-39, April.
    • Handle: RePEc:blg:journl:v:15:y:2020:i:1:p:31-39
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/15104fuciu.pdf
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    References listed on IDEAS

    as
    1. Paul T E Cusack, 2020. "The Human Brain," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 31(3), pages 24261-24266, October.
    2. Rust, Roland T., 2020. "The future of marketing," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 15-26.
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