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The Tone of Spanish-Language Presidential News Coverage

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  • Matthew Eshbaugh-Soha

Abstract

type="main"> I explore whether the tendency of English-language news broadcasts to favor negative coverage of the president contrasts with Spanish-language news coverage of the president, especially because a Latino news audience should prefer more positive stories of a Democratic president. I also examine whether presidential speeches and the political environment influence the tone of presidential news coverage. I describe the tone of presidential news coverage and use ordinary least squares regression to explain influences on the tone of Spanish- and English-language presidential news coverage for 85 broadcast days and over 50 stories each in early 2011. NBC Nightly News is more negative than Noticiero Telemundo is in its coverage of the U.S. president. Although higher presidential approval ratings offer the president more positive news coverage on both networks, Latino support for President Obama does not encourage mostly positive coverage of immigration coverage on Spanish-language news. Presidents can expect less negative coverage on Spanish-language news, but not necessarily on immigration policy, an issue of central importance to the Latino community.

Suggested Citation

  • Matthew Eshbaugh-Soha, 2014. "The Tone of Spanish-Language Presidential News Coverage," Social Science Quarterly, Southwestern Social Science Association, vol. 95(5), pages 1278-1294, December.
    • Handle: RePEc:bla:socsci:v:95:y:2014:i:5:p:1278-1294
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    File URL: http://hdl.handle.net/10.1111/ssqu.12101
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    References listed on IDEAS

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    1. Yann P. Kerevel, 2011. "The Influence of Spanish‐Language Media on Latino Public Opinion and Group Consciousness," Social Science Quarterly, Southwestern Social Science Association, vol. 92(2), pages 509-534, June.
    2. Matthew Gentzkow & Jesse M. Shapiro, 2010. "What Drives Media Slant? Evidence From U.S. Daily Newspapers," Econometrica, Econometric Society, vol. 78(1), pages 35-71, January.
    3. Baum, Matthew A. & Kernell, Samuel, 1999. "Has Cable Ended the Golden Age of Presidential Television?," American Political Science Review, Cambridge University Press, vol. 93(1), pages 99-114, March.
    4. Matthew Eshbaugh-Soha & Christine Balarezo, 2014. "The President on Spanish-Language Television News[Q. A6 (Fra]," Social Science Quarterly, Southwestern Social Science Association, vol. 95(2), pages 448-467, June.
    5. Regina Branton & Johanna Dunaway, 2008. "English‐ and Spanish‐Language Media Coverage of Immigration: A Comparative Analysis," Social Science Quarterly, Southwestern Social Science Association, vol. 89(4), pages 1006-1022, December.
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