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On the Exportability of Korean Movies Author info | Abstract | Publisher info | Download info | Related research | Statistics Shi Young Lee
Eun-mee Kim
Sung Hee Jun
The authors investigate factors that may affect the exportability of Korean films released from 1996 to 2002. They employ a binary probit model to test the exportability. The findings indicate that the number of screens, action genre, and year dummies of 2000 and 2001 are important determinants of exportability in the overall model. The authors tried to capture the dynamic aspect of exportability by holding outside factors constant. Over the previous years (1996-99), they found that factors that reduce the asymmetric information problem are important predictors of exportability. On the other hand, the star power and number of screens exhibited in the domestic market are strong predictors of exportability during the recent period. This result confirms that the recent expansion and success of the Korean movie industry (such as the effect of Hallyu) serves as an effective signal to the international film market. Their analysis of cultural discount is inconclusive. Copyright © 2008 The Authors. Journal compilation © 2008 Blackwell Publishing Ltd.
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Article provided by Blackwell Publishing in its journal Review of Development Economics .
Volume (Year): 13 (2009)
Issue (Month): 1 (02)
Pages: 28-38
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Handle: RePEc:bla:rdevec:v:13:y:2009:i:1:p:28-38Contact details of provider: Web page: http://www.blackwellpublishing.com/journal.asp?ref=1363-6669
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This page was last updated on 2009-12-19.
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