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On the Exportability of Korean Movies

Author

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  • Shi Young Lee
  • Eun‐mee Kim
  • Sung Hee Jun

Abstract

The authors investigate factors that may affect the exportability of Korean films released from 1996 to 2002. They employ a binary probit model to test the exportability. The findings indicate that the number of screens, action genre, and year dummies of 2000 and 2001 are important determinants of exportability in the overall model. The authors tried to capture the dynamic aspect of exportability by holding outside factors constant. Over the previous years (1996–99), they found that factors that reduce the asymmetric information problem are important predictors of exportability. On the other hand, the star power and number of screens exhibited in the domestic market are strong predictors of exportability during the recent period. This result confirms that the recent expansion and success of the Korean movie industry (such as the effect of Hallyu) serves as an effective signal to the international film market. Their analysis of cultural discount is inconclusive.

Suggested Citation

  • Shi Young Lee & Eun‐mee Kim & Sung Hee Jun, 2009. "On the Exportability of Korean Movies," Review of Development Economics, Wiley Blackwell, vol. 13(1), pages 28-38, February.
    • Handle: RePEc:bla:rdevec:v:13:y:2009:i:1:p:28-38
    DOI: 10.1111/j.1467-9361.2008.00463.x
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    References listed on IDEAS

    as
    1. Byoungkwan Lee & Hyuhn-Suhck Bae, 2004. "The Effect of Screen Quotas on the Self-Sufficiency Ratio in Recent Domestic Film Markets," Journal of Media Economics, Taylor & Francis Journals, vol. 17(3), pages 163-176.
    2. Akbar Marvasti & E. Ray Canterbery, 2005. "Cultural and Other Barriers to Motion Pictures Trade," Economic Inquiry, Western Economic Association International, vol. 43(1), pages 39-54, January.
    3. Krishna Jayakar & David Waterman, 2000. "The Economics of American Theatrical Movie Exports: An Empirical Analysis," Journal of Media Economics, Taylor & Francis Journals, vol. 13(3), pages 153-169.
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    Cited by:

    1. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    2. Hangyong Lee & Min-Kyu Song, 2012. "How Did Korean Financial Markets Get Infected by the Global Financial Crisis?," Chapters, in: Maurice Obstfeld & Dongchul Cho & Andrew Mason (ed.), Global Economic Crisis, chapter 5, Edward Elgar Publishing.

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