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The Economics of American Theatrical Movie Exports: An Empirical Analysis

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  • Krishna Jayakar
  • David Waterman

Abstract

Consistent with predictions of an economic model of international trade in media products, we show that in countries that have relatively high consumer spending on movies-notably the United States-domestically produced movies account for relatively large shares of theater box office receipts. We also find that American-produced movies account for relatively small market shares of the box office in high movie-spending foreign countries. We also find that English language fluency, or a dummy variable for non-U.S. countries whose native language is English, generally has an insignificant or marginally significant effect on these results.

Suggested Citation

  • Krishna Jayakar & David Waterman, 2000. "The Economics of American Theatrical Movie Exports: An Empirical Analysis," Journal of Media Economics, Taylor & Francis Journals, vol. 13(3), pages 153-169.
    • Handle: RePEc:taf:jmedec:v:13:y:2000:i:3:p:153-169
    DOI: 10.1207/S15327736ME1303_1
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    Cited by:

    1. Sangkil Moon & Barry Bayus & Youjae Yi & Junhee Kim, 2015. "Local consumers’ reception of imported and domestic movies in the Korean movie market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 99-121, February.
    2. Darlene Chisholm & Víctor Fernández-Blanco & S. Abraham Ravid & W. David Walls, 2015. "Economics of motion pictures: the state of the art," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 1-13, February.
    3. Shi Young Lee & Eun‐mee Kim & Sung Hee Jun, 2009. "On the Exportability of Korean Movies," Review of Development Economics, Wiley Blackwell, vol. 13(1), pages 28-38, February.
    4. Arici, Cemali & Yucel, Eray, 2019. "An Economic Perspective to Independent Cinema," MPRA Paper 98679, University Library of Munich, Germany, revised 16 Feb 2020.
    5. Moon, Sangkil & Song, Reo, 2015. "The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry," Journal of Retailing, Elsevier, vol. 91(1), pages 154-170.
    6. Bernhard Swoboda & Cathrin Huber & Tassilo Schuster & Johannes Hirschmann, 2017. "Corporate Reputation Effects Across Nations: The Impact of Country Distances and Firm-Specific Resources," Management International Review, Springer, vol. 57(5), pages 717-748, October.
    7. Caroline Elliott & Palitha Konara & Haiyi Ling & Chengang Wang & Yingqi Wei, 2018. "Behind film performance in China’s changing institutional context: The impact of signals," Asia Pacific Journal of Management, Springer, vol. 35(1), pages 63-95, March.

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